Digital Product Manager, Ann Sacks

Location: Onsite 4-Days (Mon-Thurs), Portland, OR Opportunity Ann Sacks is a luxury tile and stone brand within Kohler Co., known for craftsmanship, material innovation, and curated design experiences. Ann Sacks is accelerating its eCommerce and digital experience capabilities to better serve designers, homeowners, and trade professionals. We are seeking a Digital Product Manager to help shape and execute the Ann Sacks eCommerce and digital roadmap, while running the day-to-day delivery cadence across our Adobe-based ecosystem (CMS, DAM, PIM, analytics, and commerce integrations). Under the direction of the Director-Brand Marketing, this role translates UX, technology, and commercial priorities into a structured plan of work, maintains a high-quality backlog, coordinates releases, and ensures measurement frameworks support conversion optimization and revenue growth. The position will engage in cross-functional enterprise relationships (IT, Data/Analytics, Marketing, eCommerce, Sales/Trade) as well as agency/vendor partnerships and SEO. Key Responsibilities 1) eCommerce Roadmap Support Product Planning Co-develop and maintain a rolling 12-month eCommerce and digital roadmap, including site experience enhancements, product discovery improvements, and conversion optimization initiatives. Translate business priorities (e.g., product launches, merchandising strategies, trade customer needs) into epics, user stories, acceptance criteria, and delivery plans. Balance quick wins (e.g., PDP enhancements, navigation improvements) with longer-term capability building (e.g., personalization, advanced merchandising, product configurators). Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and revenue performance. 2) Backlog Ownership Agile Delivery Cadence Own backlog operations: intake, refinement, prioritization recommendations, dependency mapping, and story readiness across eCommerce and digital initiatives. Facilitate agile ceremonies (sprint planning, backlog grooming, standups, retrospectives) across internal teams and external partners. Coordinate UAT, release readiness, and launch communications for site features, merchandising updates, and product launches. Identify risks and trade-offs, providing clear options and impact assessments to support decision-making. 3) Digital Platform eCommerce Capability Ownership (CMS / PIM / Analytics / Commerce) Drive enhancements across Ann Sacks’ digital ecosystem with a focus on product storytelling and online selling. CMS (AEM): Content authoring workflows, landing pages, campaign pages, and storytelling experiences Homepage, category pages, and inspiration content to support conversion and brand engagement DAM: High-quality imagery and asset governance to support product merchandising and visual storytelling Metadata and tagging for improved asset discoverability and reuse PIM: Product data quality (dimensions, finishes, applications, pricing where applicable) Enrichment workflows to support product detail pages (PDPs) and filtering Syndication readiness across channels eCommerce / Merchandising: Product discovery (navigation, search, filtering) PDP optimization (content, cross-sell, sample ordering flows) Category merchandising and promotional capabilities Analytics: Measurement frameworks for conversion funnels, product performance, and content engagement Partner with Kohler IT and platform teams to ensure solutions are scalable, compliant, and aligned with enterprise standards. Monitor platform health, site performance, and incident resolution. 4) Digital Tools Commerce Enablement Support implementation of tools that enhance eCommerce operations and customer experience, such as: Product sampling workflows Trade account experiences and pricing visibility Lead generation and showroom appointment tools Content and merchandising workflows Assist in discovery and requirements gathering with business stakeholders (eCommerce, merchandising, marketing, sales). Coordinate delivery with IT and platform owners, including backlog creation, UAT, and launch readiness. Ensure tools integrate seamlessly with existing systems and support measurable outcomes. 5) Measurement Enablement Performance Insights Maintain KPI definitions and tracking aligned to eCommerce performance (conversion rate, revenue, engagement, product performance). Partner with Data Analytics to ensure accurate event tracking and taxonomy. Provide reporting and insights on: Customer journeys and drop-off points Product and category performance Content effectiveness and merchandising impact Support ongoing optimization efforts (CRO, SEO, and content strategy). 6) Change Adoption Enablement Develop release notes, user guides, and training materials for eCommerce and content teams. Enable merchandising and marketing teams to effectively use CMS, DAM, and product tools. Establish feedback loops with users to continuously improve workflows and site performance.