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Measurement & Effectiveness Specialist
Adelaide, South AustraliaPosted Yesterday
Full-timeremote
Job Description
NRMA Insurance has been helping Australians with their general insurance and actively supporting communities for 100 years. Part of Insurance Australia Group (known as IAG), we’re proud to be one of Australia’s most iconic brands.
Step into a role where your curiosity and analytical thinking will shape how marketing decisions are made. As a Measurement & Effectiveness Specialist, in a marketing function, you will turn data into meaningful stories that guide where to invest, what to improve and how to grow. You will connect customer, brand and performance insights across the full funnel, helping teams see what is working and what is not. Working closely with stakeholders, you will bring clarity to complex data and help lift marketing effectiveness through smarter, more informed decisions.
This is a permanent full-time role based in multiple locations across Australia.
What You'll Do
- Define and maintain performance metrics across customer, brand and market, ensuring consistent tracking and clear visibility of outcomes through regular reporting cycles
- Analyse marketing funnel performance, identifying trends in demand, conversion and engagement to support ongoing optimisation of activity and investment
- Translate complex data into clear insights, highlighting key drivers, risks and opportunities to support confident decision making for stakeholders
- Support development of ROI frameworks, linking marketing activity to commercial outcomes and strengthening investment decision making
- Consolidate data from multiple sources into cohesive performance narratives that provide a clear view across customer, brand and market outcomes
- Identify performance gaps and emerging trends, proactively highlighting risks and recommending actions to improve effectiveness
- Enhance measurement frameworks and reporting processes, driving greater clarity, efficiency and impact of marketing insights
What You'll Bring
- Experience in marketing analytics, measurement or performance reporting with a strong data mindset (including strong visualisation expertise)
- Confidence working with data tools (e.g., Tableau, EDH, Python, etc) and transforming data into meaningful insights
- Understanding of marketing metrics and how they connect to business performance
- Ability to simplify complex data and communicate insights clearly to different audiences
- Strong attention to detail and commitment to accuracy in reporting and analysis
- A collaborative approach, working effectively with marketing, finance and stakeholder teams
What We Offer
- Boosted superannuation with 13% as standard.
- 20 days annual leave + 5 days MyLeave (extra leave for what’s important to you).
- Work from home and many more flexibility options with myFlex.
- Up to 50% off personal insurance, including home and motor insurance.
- Partner discounts on private health insurance, tech & appliances, and many more.
- Industry-leading 20 weeks paid parental leave.
- Access to LinkedIn Learning, the award-winning IAG Academy, study assistance and secondment opportunities.
*employment type eligibility criteria apply
Applications close: Tuesday 23 June 2026 11:59PM AEST
Adjustments and Support
If you require any support or adjustments to participate equitably in our recruitment process, we encourage you to reach out to [email protected] for a confidential conversation.
More About Us
As part of IAG you'll enjoy a world of career opportunities, a purpose-led place focused on creating connection and belonging, and where you can create meaningful impact every day and grow your career beyond the expected. That’s not just words. It’s our people promise. We're ready for you with unexpected opportunities for your career, your work-life and your ability to make a difference. We celebrate all viewpoints shaped by life experiences and culture, and are guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses, and communities. We collaborate on Indigenous-led solutions that enable growth and create meaningful change for our customers and employees.