Social Marketing Strategist

Purpose of the Job  This role is a key part of a dedicated global in-house creative production team driving creative innovation within the marketing team of this long-time client - a global leader in the Tech industry.  We are seeking a highly creative, data-driven, and results-oriented Social Marketing Strategist to join the team based in the US.    This role is crucial for developing and executing high-impact social marketing strategies across the client's key product and campaign initiatives. The strategist will  focus on Above-The-Line (ATL), Below-The-Line (BTL), and Through-The-Line (TTL) campaigns, with a core emphasis on the US and LATAM markets. A deep understanding of the social media landscape, a proven track record of driving measurable business outcomes (revenue, acquisition, ROI), and a forward-thinking approach to integrating AI into the creative and production workflow are essential.   Key Responsibilities  Strategy & Planning Develop comprehensive social marketing strategies that align with the client’s brand goals, product launches, and overall marketing objectives for the US and LATAM regions. Translate high-level marketing briefs into actionable social media strategies, identifying optimal platforms, audience targeting, content formats, and distribution plans. Conduct in-depth market and competitive analysis to identify trends, audience insights, and performance benchmarks to inform strategy. Ensure all social marketing output maintains brand consistency and adheres to regional cultural nuances, especially for the diverse LATAM markets.   Creative & Production Integration Serve as the strategic bridge between the in-house creative team and external media/marketing teams. Champion the integration of generative AI tools and other emerging technologies into the creative process to optimize workflow, accelerate asset production, and develop innovative, high-impact digital marketing assets (e.g., dynamic creative optimization, personalized content at scale). Collaborate with creative teams to ideate and develop campaign concepts that are inherently social-first and designed for maximum engagement and conversion. Define specific asset needs (copy, visual, video) for various campaign tiers (ATL, BTL, TTL) and social platforms (e.g., TikTok, Instagram, X, YouTube, LinkedIn). Execution & Performance Oversee the execution of social campaigns, ensuring timely delivery and strategic alignment across all touchpoints. Define key performance indicators (KPIs) and utilize performance data to continually optimize campaigns toward maximizing revenue, customer acquisition, and return on investment (ROI). Prepare and present performance reports to stakeholders, translating complex data into clear, strategic insights and actionable recommendations. Manage a calendar of social activities, ensuring optimal frequency, timing, and integration with broader marketing efforts.   Knowledge, Skills + Experience    Experience: 5+ years of experience in social media strategy, digital marketing, or a related field, preferably within an in-house agency, creative agency, or a fast-paced technology company. Geographic Focus: Demonstrated expertise in developing and executing marketing campaigns for the US and LATAM markets. Fluency in Spanish and/or Portuguese is highly desirable. Campaign Scope: Proven ability to manage multi-tiered campaigns (ATL, BTL, TTL) and understand the distinct strategic needs of each. Social Expertise: Deep, current knowledge of all major social media platforms, their ad products, best practices, and evolving algorithms. Data Literacy: Strong analytical skills with the ability to interpret data from social listening, platform analytics, and media performance reports to derive actionable insights. Technology & AI: Comfortable and proficient in utilizing AI tools (e.g., generative AI for image, video, or copy production) to enhance creative output, drive efficiency, and scale marketing efforts.   Additional Skills Exceptional communication and presentation skills, capable of conveying complex strategies simply to executive-level stakeholders. Creative mindset paired with a disciplined, analytical approach to problem-solving. Ability to thrive in a fast-paced, high-pressure environment and manage multiple priorities simultaneously. Strong collaborative spirit and experience working effectively with cross-functional teams (Creative, Media, Product Marketing, Regional Sales).   #LI-AF1