Senior Manager, Enterprise Agentic Search Content

Joining Amex Tech means discovering and shaping your contribution to something big. Here, you can work alongside talented tech teams and build a unique career with the Powerful Backing of American Express. With a range of opportunities to work with the latest technologies, and a commitment to back the broader engineering community through open source, our mission is to power your success. Because Amex Tech is powered by our technology, our culture, and our colleagues.

As a part of the Enterprise Digital Center of Excellence (CoE), you will be responsible for developing world class digital products, capabilities and marketing programs that support our global markets and help drive business growth.

The Manager of Enterprise Agentic Search Content will translate enterprise strategy into scalable execution—building content systems, driving cross-functional alignment, and enabling teams across the organization to deliver high-quality, machine-readable, and trusted content experiences. This is a highly collaborative role at the intersection of content, AI, search, and customer experience. You will partner with teams across marketing, product, UX, analytics, technology, and governance.

Why this role matters

As AI transforms how customers discover and engage with brands, content must evolve to be structured, trusted, and machine-readable. In this role, you will help operationalize a cutting-edge enterprise content strategy—ensuring American Express delivers consistent, high-quality experiences across AI-powered ecosystems while maintaining the governance and trust expected of a global financial services leader.

• Translate enterprise content strategy into actionable roadmaps, identifying content gaps, optimization opportunities, and risks (e.g., inconsistent or outdated AI-generated answers)

• Operationalize frameworks for prompt optimization, structured data enrichment, AI readability, and authority signaling across digital content

• Partner cross-functionally with Marketing, Product, UX Design, Research, Data Science, Legal, and Servicing teams to activate content strategies across use cases

• Support and evolve the enterprise insights “spine” (taxonomy of intents, topics, and behaviors) to ensure it is actionable and adopted by stakeholders

• Contribute to source-of-truth mapping and enforce governance standards for content ownership, accuracy, and distribution

• Coordinate and track experimentation across enterprise and line-of-business teams; scale learnings and best practices

• Collaborate with UX Design and Research to support journey mapping, prompt testing, and thematic insight development

• Enable a hub-and-spoke operating model through training, documentation, and self-service tools for business partners

• Monitor external trends in AI search, media, and digital ecosystems to inform ongoing optimization and innovation

• Support content operations including editorial planning, workflows, governance, and calendarization

• Develop and maintain templates, playbooks, and training materials to drive consistency and scalability

• Lead, coach, and develop one analyst, fostering strong performance, growth, and impact

• 6-8+ years of experience in content strategy, content operations, SEO/AEO, or digital marketing within a complex organization

• Experience working with or strong interest in AI-driven search, LLM ecosystems, and emerging discovery platforms

• Experience in industries where content and merchandising is critical

• Familiarity with structured content, metadata, and/or content management systems

• Strong understanding of modern search trends, including conversational and agentic experiences

• Proven ability to manage projects across multiple stakeholders and deliver in fast-paced, ambiguous environments

• Excellent collaboration and communication skills, with the ability to influence across marketing, product, and technology teams

• Experience supporting governance frameworks and driving adoption of best practices

• Analytical mindset with the ability to interpret data and translate insights into action

• Prior people leadership experience or demonstrated ability to mentor and develop junior team members

• Passion for innovation at the intersection of AI, search, and customer experience

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.