Digital Marketing & Listing Specialist

• Create, optimize, and maintain high-converting listings across Airbnb, Vrbo, and direct booking channels.
  
  
• Ensure all listings reflect current amenities, accurate details, and brand-aligned descriptions.
  
  
• Manage property photo libraries; work closely with photographers for high-quality shoots.
  
  
• Audit listings regularly to ensure accuracy, competitive positioning, and improvement of ranking metrics.
  
  

• Develop and execute digital marketing campaigns that promote direct bookings, including email, SEO, pay-per-click, and social media.
  
  
• Maintain Southern Holiday Homes’ brand voice and visual identity across all platforms.
  
  
• Schedule and publish engaging content (reels, stories, posts) showcasing properties, local experiences, and company updates.
  
  
• Support website content updates, landing pages, and blog posts that improve organic traffic and conversion.
  
  

• Work closely with the Reservations & Revenue team to drive occupancy and maximize profitability.
  
  

• Assist with owner acquisition marketing materials (digital brochures, pitch decks, etc.).
  
  
• Manage updates for new property onboarding, including checklists for marketing readiness.
  
  
• Maintain accurate branding assets and ensure all internal teams have access to updated materials.
  
  

• 2+ years of experience in digital marketing, content creation, or vacation rental listing management.
  
  
• Strong writing skills with the ability to create compelling, polished listing copy.
  
  
• Experience with Canva, Adobe Creative Suite, or similar design tools.
  
  
• Solid understanding of SEO, social media strategy, and digital analytics.
  
  
• Familiarity with Airbnb/VRBO ranking factors and hospitality industry trends.
  
  
• High level of organization, attention to detail, and ability to manage multiple listings at once.
  
  

• Experience in vacation rental management or real estate marketing.
  
  
• Basic photography or videography skills.
  
  
• Understanding of PMS and channel management platforms (e.g., Streamline).
  
  

• Creative thinker with a strong sense of branding and storytelling.
  
  
• Proactive problem-solver with a passion for hospitality and guest experience.
  
  
• Works well independently and collaboratively.
  
  
• Fast learner who thrives in a dynamic, fast-paced environment.