Partner with product data science to architect advanced funnels. Move beyond identifying trends to forecasting user behavior and defining the north star metrics for feature adoption and long-term engagement.
Lead the measurement of acquisition and re-engagement campaigns. Develop incrementality frameworks to validate the true ROI of paid and organic efforts. Inform global budget allocation through deep-dive CAC/LTV analysis.
Oversee the development of sophisticated automated reporting suites. Ensure data consistency across Marketing, Product, and leadership teams by building robust data pipelines and Looker/Tableau environments that serve as the single source of truth.
Lead sophisticated segmentation and cohort analysis to drive personalized lifecycle marketing. Identify high-value usage patterns and proactively recommend product or marketing triggers to maximize users.
Synthesize massive, conflicting data points into concise executive-level briefs that influence the strategic direction of Gemini leadership.

Senior Marketing Analyst, Gemini Marketing

Job Description