Back to jobs
Job Description
Job Id:
227
# of Openings:
0
Job Title: Vice President of Sales & Marketing
Department: Sales & Marketing
Reports To: CEO
Job Type: Full-Time Onsite, Salaried Exempt
Reports To: CEO
Job Type: Full-Time Onsite, Salaried Exempt
Position Summary
The Vice President of Sales & Marketing is a senior executive responsible for driving enterprise-wide revenue growth, dealer network performance, and market expansion for Hangcha Forklift America across the United States.
This role is specifically designed for a proven industrial material handling executive with deep experience leading dealer-based distribution networks. The VP will oversee national sales, marketing, dealer development, and strategic account functions across forklifts, warehouse equipment, and related industrial solutions.
As a core member of the executive leadership team, this individual will shape commercial strategy, accelerate U.S. market penetration, strengthen channel performance, and elevate brand positioning in a highly competitive industrial equipment landscape.
Critical Requirement (Must Have)
This role requires direct, hands-on leadership experience in the industrial material handling industry, specifically including:
- Proven leadership within a dealer-based distribution model
- Experience in forklifts, warehouse equipment, or industrial capital equipment
- Demonstrated success managing and growing a national or regional dealer network
- Background with OEMs, manufacturers, or established industrial equipment brands strongly preferred
Candidates without industrial material handling and dealer network experience will not be considered.
Key Responsibilities
Executive Leadership & Strategy
- Define and execute integrated U.S. commercial strategy across sales, marketing, and dealer development.
- Partner with the CEO and global leadership to establish long-term revenue growth objectives and market positioning.
- Lead cross-functional alignment across sales, marketing, product, operations, and channel leadership.
- Identify and develop new industrial market segments, verticals, and revenue opportunities.
Sales Leadership & Revenue Growth
- Own national revenue performance across dealer channels, strategic accounts, and direct sales initiatives.
- Drive aggressive growth targets across equipment sales, parts, and service revenue streams.
- Build and lead a high-performance national sales organization.
- Establish disciplined sales governance, forecasting, and performance management systems.
Marketing & Brand Leadership
- Lead enterprise marketing strategy including brand positioning, demand generation, and product marketing.
- Strengthen brand presence across U.S. industrial and material handling markets.
- Direct integrated marketing campaigns supporting dealer growth and product launches.
- Oversee trade shows, industry engagement, and public relations strategy.
Dealer Network Leadership (Core Function)
- Lead expansion, optimization, and performance management of the U.S. dealer network.
- Develop and execute channel strategy to ensure full national coverage and sustainable growth.
- Recruit, onboard, and develop high-performing industrial equipment dealers.
- Establish dealer performance standards, training frameworks, and accountability systems.
- Drive measurable improvement in dealer productivity, profitability, and market penetration.
National Accounts & Strategic Growth
- Develop and manage relationships with national fleet operators, logistics providers, ports, and industrial enterprises.
- Lead enterprise-level bids, strategic partnerships, and long-term commercial agreements.
- Expand strategic account penetration through coordinated dealer and direct sales efforts.
Product & Market Strategy
- Serve as the voice of the U.S. industrial market to global product and engineering teams.
- Provide structured customer and dealer insights to guide product development and innovation.
- Monitor industry trends including electrification, automation, and warehouse technology evolution.
P&L & Commercial Operations
- Own full P&L responsibility for sales and marketing performance.
- Drive forecasting, demand planning, and alignment with supply chain and inventory strategy.
- Build scalable commercial infrastructure to support national expansion.
- Ensure execution alignment between commercial commitments and operational delivery.
Compensation Strategy
- Design and optimize national sales compensation and incentive programs.
- Ensure alignment between performance incentives, revenue growth, and profitability goals.
- Continuously refine compensation structures to support dealer and internal sales performance.
Industry Leadership & Representation
- Represent Hangcha Forklift America at major U.S. industry events, associations, and trade shows.
- Strengthen executive visibility within the industrial equipment and material handling sector.
- Serve as a thought leader in channel strategy and industrial market transformation.
Measurable Success Metrics (Executive KPIs)
Success in this role will be evaluated based on enterprise-level business outcomes, including:
Revenue & Growth
- Year-over-year U.S. revenue growth across equipment, parts, and service divisions
- Expansion of total addressable market share within targeted industrial segments
- Growth in strategic and national account revenue contribution
Dealer Network Performance
- Net expansion of active, high-performing dealer locations in the U.S.
- Increase in average revenue per dealer and overall dealer productivity
- Improvement in dealer coverage across key industrial and logistics regions
- Reduction in underperforming dealer percentage year-over-year
Profitability & Financial Performance
- Gross margin improvement across equipment and aftermarket channels
- P&L performance against annual revenue and profitability targets
- Improved sales mix toward higher-margin products and service revenue
Market Expansion
- Entry and penetration into new geographic and vertical markets
- Growth in penetration within warehousing, logistics, port, agriculture, and construction sectors
- Increased share of wallets within existing strategic accounts
Brand & Market Position
- Increased brand awareness and preference within U.S. material handling markets
- Growth in qualified inbound dealer and customer opportunities
- Strength of pipeline generated through marketing and channel initiatives
Organizational Performance
- Sales team attainment of quota and forecast accuracy improvement
- Reduction in sales cycle time for key accounts and dealer activation
- Improved dealer onboarding speed and ramp-to-revenue time
Requirements
- 10–15+ years of progressive leadership experience in industrial material handling or related capital equipment industries
- 7–10+ years in senior leadership roles overseeing national sales and dealer networks
- Proven success in forklifts, warehouse equipment, or industrial equipment OEM environments
- Strong track record of building, scaling, and optimizing dealer-based distribution networks
- Bachelor’s degree required; MBA strongly preferred
Core Competencies
- Industrial Dealer Network Leadership
- Revenue Growth & Market Expansion
- Strategic Channel Management
- Executive Sales Leadership
- Brand & Market Positioning
- P&L Ownership
- Organizational Scaling
Compensation & Benefits
- Base Salary: Competitive, aligned with executive experience
- Annual Incentive: Performance-based bonus tied to revenue, margin, and strategic KPIs
- Total Compensation: Structured for senior executive market competitiveness
Benefits Include:
- Medical, Dental, Vision Insurance
- 401(k) with Company Match
- Paid Time Off (PTO) and Paid Holidays
- Employee Assistance Program (EAP)
Additional Information
This job description reflects the current expectations for the position but is not intended to be all-inclusive. Duties, responsibilities, and qualifications may be modified or reassigned at any time to meet the evolving needs of the organization.
Apply for this Position