Strategy and Operations Lead, Media Effectiveness, Go-to-Market at Google

Lead projects for measurement, focused on media effectiveness (e.g., experimentation and incrementality, marketing mix models) at the Americas scale that shape the future operating model and support long-term business priorities; oversee multiple opportunities and design organization-wide processes.
Define, align upon and execute against priority regional product objectives and key results (OKRs) and activation priorities, metrics, and strategies; build governance systems to diagnose, discuss and progress against key business growth goals.
Work with internal stakeholders (e.g., Sales, Go-to-Market, Marketing) cross-functionally to deliver solutions that meet our business objectives; influence global stakeholders to build solutions for regional needs.
Conduct in-depth analysis of media effectiveness products and impacted business growth data to identify trends, insights and intelligence to support decision making and activation.

Strategy and Operations Lead, Media Effectiveness, Go-to-Market