At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.

As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered and recognised.

Job Summary

Responsible for developing and implementing marketing plan and promotional programs for Sports Medicine & Extremities Product Portfolio in consultation with Regional Marketing Group and Medical Education Department and the local Sales team under the guidance and supervision of the BU Head.

Principal Duties & Responsibilities

Strategy/Business Plan/Budget/New Product Launch Management

Develop strategic Marketing Plan for SET Product Segment
Establish local launch plans including, pricing, targeting positioning and promotion.
Develop marketing objectives, strategies & promotion programs basis business plan and effective execution for both existing and new products.
Develops methods to evaluate the effectiveness of promotion and advertising programs and make recommendations for improvements or changes as necessary
Prepare regular report on marketing activities, product launches, promotion, strategies to achieve sales targets and monitoring of competitors’ activities.

Strat Plan & Budgeting

Map Customers
Analyse Market potential, build brand plans & prepare 5 year strat plan

Forecast /Projections/E&O Management

Analyzes market trends and sales potential and review sales forecasts for use in planning and inventory control.
Improve projections and take accuracy by identifying opportunities and threats in a timely manner
Review forecasts for new product developments and originate plans and objectives to continually be competitive with or ahead of market needs.
Planning & Allocation of new Instruments and tracking productivity of existing sets.
Field Visits/Customer Relationships/Conferences
Support sales in product promotion plans and to remain aware of product requirements and new market opportunities. Develop and maintain technical expertise and contacts with key surgeons and customers
Liaises with the National and Regional Sales heads of the SBU to ensure ongoing understanding of marketing issues/opportunities through regular interaction and attending sales meetings
Planning and coordination to support local/regional/national conventions and professional exhibitions to maintain company image and remain aware of product requirements and new market opportunities.

Training & Education (Internal & External)

Conduct product training programs to help building up a professional sales force with advanced selling skills and product know-how. Work closely with and assist MedEd to develop HCP education programs which align with the segment strategy.
Develops and maintains high level of product category knowledge through staying current in published information, regional market contacts, surgeon interaction and industry educational meetings.

Compliance

Ensures all business activities comply with relevant Acts, legal demands, corporate policies and ethical standards Key driver in preparation and planning for regional launch of new products

This is not an exhaustive list of duties and may not necessarily comprise all of the "essential functions" for purposes of the ABP.

What Makes You Stand Out

The incumbent will be required to demonstrate behavior in accordance with Zimmer Biomet’s Guiding Principles, as listed below;

Respect the contributions and perspectives of all Team Members

We respect you for your individual contributions and your diverse perspectives. We support your professional growth and provide you with opportunities to share in the company's success.

Commit to the highest standards of patient safety, quality and integrity.

We commit to the highest standards of patient safety and quality in our products and services and to be recognized for world-class integrity and ethical business practices.

Focus our resources in areas where we will make a difference.

We focus our resources in areas where we will make the greatest impact for our customers and patients through our collective knowledge of the disease state or market, established infrastructure, relevant engineering expertise and skillsets.

Ensure the company's return is equivalent to the value we provide our customers and patients.

We innovate to provide value through effective and efficient solutions for customers and improved outcomes for patients to ensure the company's return is equivalent to the value we provide our customers and patients.

Give back to our communities and people in need.

We partner with communities where we live and work and support causes and programs that forward our mission for people in need.

Education/Experience Requirements

The successful candidate must possess the following:

Full-Time Post Graduation in Management (Marketing)

The candidate must have the following level of experience in, or knowledge of:

Strong experience of dealing with senior stakeholder and customers
Experience in New Product Launch and strategy planning
4 – 6 years of experience in medical devices industry in marketing role

Expected Areas of Competence

Strong communication and presentation skills
Commercial Acumen
Result Orientation
Strong with Inter-personal and team working skills
Tenacity

Travel Expectations

25% of the time

EOE/M/F/Vet/Disability

Assistant Product Manager (SET)

Job Description