Job Description :

Brand Curator (Ownership: Prestige & Experience)

Functions:

Sales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the team:
Own brand universe and protect the brand’s luxury positioning, ensuring every touchpoint reflects exclusivity, desirability, and consistency.

Purpose of Role:

You are responsible for curating, managing, and elevating Spiritual Homes and priority outlets, ensuring every brand experience reflects the highest standards of premium and luxury.

You exist to make our brands visible, culturally relevant, and consistently chosen through exceptional execution and experience design, while directly influencing premium mix, reserve brand growth, and commercial performance within curated outlets.

Core Accountabilities:

1. Brand Outlets Ownership

Own and manage all flagship brand outlets
Ensure each home delivers: World Class brand experiences, flawless serve execution and consistent and compelling brand storytelling
Define and uphold luxury standards per brand
Conduct regular audits to ensure consistency and excellence
Hold authority to approve or reject execution standards within brand outlets

2. Experience Curation & Guest Journey

Design and deliver end to end guest experiences:
Arrival → Welcome → Serve → Storytelling → Exit
Curate: Drink rituals, atmosphere (music, lighting, energy) and hosting and service flow.

3. Brand Standards & Luxury Codes

Own execution of: Glassware, garnish, serve rituals, and presentation
Ensure alignment with global brand guidelines while adapting to local cultural context

You protect the distinction between premium and true luxury.

4. Menu & Serve Excellence (Brand Outlets & Key Accounts)

Bring menus to life within Spiritual Homes and priority outlets
Ensure cocktails are: Executed flawlessly, presented beautifully and delivered consistently

Support development of:

Signature serves
Luxury rituals
Seasonal and culturally relevant menu moments

5. Cultural Relevance & PR Impact

Curate and activate "Acts in Culture" within Spiritual Homes and beyond
Create PR worthy brand moments that drive visibility and conversation
Partner with: Influencers, Creators, Tastemakers and Media platforms
Lead creation and capture of premium content: Social storytelling, experience highlights and brand narratives.
Contribute directly to earned media value and PR targets

6. Capability & Coaching

Train bartenders and outlet teams on:
Luxury execution
Hosting and storytelling
Attention to detail
Coach Brand Ambassadors on experience design and presentation standards

7. Stakeholder & Outlet Management

Build strong relationships with: Internal Stakeholders, Outlet owners/Key decision makers and Bar managers.
Act as a trusted advisor on premium and luxury execution

8. Measurement & Continuous Improvement

Track and analyse: Experience quality scores, PR & content performance, outlet engagement and consistency and premium mix and reserve brand performance within curated outlets.
Use insights to continuously refine execution and elevate standards

Qualifications & Experience:

Qualifications:

Bachelor’s degree or equivalent experience in relevant field

Experience:

The ideal candidate will have 3+ years of experience working with luxury brands in the spirits/wine, luxury hospitality or food & beverage industries. The candidate has worked across luxury sales, experiential marketing or customer marketing functions.

Preferred Experience:

Proven experience in content direction and production with expertise in content commissioning or is content producer with social-first approach to earn.
Has expertise across digital and social channels, search engine optimization and content planning.
A storyteller with the ability to bring ideas to life in bright, dynamic ways.
Has strong relationships with the trade, influencers and organizers.
Passion for luxury and premium brands, our customers & our consumers.
Luxury Activation – track record of successful brand activations, executed with exceptional standards in luxury, highly talked about.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere and crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

KBL

Additional Locations :

Job Posting Start Date :

2026-07-02

Brand Curator

Job Description

More jobs at DIAGEO India

More jobs at DIAGEO India