Senior Digital Activation Executive (Social & Programmatic)

Company description At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction

Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses

Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do

In order to bring this vision to life, we seek alignment around key values from our talent

Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives

To succeed at Spark, you must thrive on the belief that great ideas are only great if they work

It’s not enough to be new, cool, or interesting; our solutions must drive business results

You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured

If you are motivated by these values, we welcome you to apply to become a Sparkie

Overview Role Overview The Senior Digital Activation Executive is responsible for planning, implementing, and optimising Programmatic and Social campaigns to deliver strong business outcomes for clients

They will manage day-to-day workflow across Tier 1, 2 and 3 clients, take ownership of campaign performance, and support the development of Digital Activation Executives and Coordinators

This role requires strong technical capability, client relationship skills, and the ability to provide data-driven insights and strategic recommendations

Key

Campaign Implementation & Delivery End-to-end ownership of Programmatic and Social campaigns for Tier 2 & 3 clients, contributing significantly to Tier 1 accounts

Review and respond to client briefs, translating objectives into effective channel plans

Manage campaign set-up, trafficking, QA, optimisation and performance delivery across DSPs and paid social platforms

Ensure accurate pacing, delivery, and alignment to KPIs across Programmatic and Social channels

Develop clear, insightful reporting that demonstrates campaign impact and actionable improvements

Client Management Act as day-to-day lead for Tier 2 & 3 clients, including WIPs, reporting calls, and business reviews

Build strong and effective relationships, ensuring clear communication and excellent service

Work autonomously to meet client business objectives, proactively offering channel innovations, tests and optimisation opportunities

Support managers on Tier 1 presentations, quarterly reviews, and strategic recommendations

Team & Leadership Support, coach and upskill Coordinators and Digital Activation Executives, ensuring accurate output and strong development

Provide guidance on campaign implementation, analysis, trafficking and optimisation best practices

Manage workflow effectively across multiple campaigns, escalating challenges early and proactively

Technical & Channel Expertise Hands-on experience operating Programmatic campaigns within relevant DSPs (e.g., DV360, TTD, Amobee, Amazon DSP, Verizon)

Strong working knowledge of paid social platforms including Meta, TikTok, LinkedIn, or others as relevant

Understanding of supply optimisation, deal IDs, auction mechanics and key ad tech ecosystem concepts

Ability to analyse large datasets and translate into insights and optimisations that improve performance

Stay up to date on industry trends, new product features, platform betas and apply where relevant

Administration & Commercials End-to-end responsibility for budget management, including forecasting, pacing, billing and monthly reconciliation

Ensure all data, financials, and reporting are delivered accurately and on time

Skills & Experience 2–3 years’ experience in a media agency or in-house digital activation role

Strong hands-on experience in Programmatic AND Social campaign management

Experience with DSPs (e.g., DV360, Amobee, TTD, Amazon DSP, Verizon) and campaign trafficking tools (e.g., CM360)

Excellent analytical skills with the ability to present concise, actionable insights

Strong communication, stakeholder management and organisation skills

Ability to independently manage multiple accounts and competing priorities

Solid understanding of the Australian digital media landscape

Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)

Relevant certifications (e.g., DV360/CM360, Meta, Amazon DSP etc.) favourable

Additional information Publicis Groupe

: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses

You can learn more

at www.publicisgroupeanz.com

Enjoy all the perks that come with our network offering: A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing

A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us." Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network

Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes

A culture of open feedback and support to reach your goals through our Career Conversations program

A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees

Leave

including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service

Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year

Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave

Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs

A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses

Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/ Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network

If you don't tick every box in this ad, please don't rule yourself out

Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement

We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply

Diversity

Inclusion

Equity

More than just words; these are part of our DNA

At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation

We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate

We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions

Uniqueness is powerful; without it, we wouldn't be where we are today

So be you — we like it that way

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process

If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.