Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, and The Bar Method, is seeking a Workout Programming & Design Specialistto join its Anytime Fitness Corporate team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.

Anytime Fitness is seeking a collaborative and innovative fitness professional to help design, manage, and evolve scalable training experiences that support coaches, members, and club performance across the brand.

This role combines workout programming, coach education, content development, and operational support while helping improve systems and workflows through technology and AI-enabled tools. The ideal candidate brings strong exercise science knowledge, programming expertise, and the ability to create coach-friendly training experiences that drive member engagement and business results.

 

Purpose/Impact: (Duties & Essential Functions)  ​

Workout Programming & Design

• Design and maintain scalable programming for small group training and personal training programs
• Develop specialty programs, workout templates, coach notes, and training resources aligned with brand standards
• Revise and improve workouts based on testing, feedback, and performance insights
• Ensure programming reflects sound exercise science, movement quality, safe progression, and member accessibility

Coach Education & Support

• Create coach education materials including online courses, operational guides, webinars, e-learning content, and onboarding resources
• Build tools and systems that support consistent workout delivery across clubs
• Collaborate with coaches, franchisees, and internal teams to improve programming adoption and usability

Content, Systems & Innovation

• Manage exercise libraries, workout assets, and programming content within internal systems
• Improve workflows and operational efficiency through automation and AI-supported tools
• Support digital fitness platforms and scalable programming systems

Collaboration & Coaching

• Deliver training sessions weekly at Anytime Fitness headquarters gym to maintain hands-on coaching experience
• Support cross-functional fitness, education, and operational initiatives
• Contribute to special projects, events, and future programming innovation

Qualifications

• 3+ years of fitness industry experience with workout programming responsibilities
• Experience designing workouts delivered by other personal trainers
• Strong understanding of exercise science, program design, and functional training principles
• Experience creating coach-facing education or operational resources
• Strong communication, organization, and collaboration skills
• Nationally recognized certification (NASM, ACE, NSCA, ACSM, or equivalent)
• Experience with digital fitness tools, programming systems, or AI-supported workflows preferred

Preferred Qualifications

• Bachelor’s degree in Exercise Science, Kinesiology, or related field
• Experience supporting franchise or multi-unit fitness operations
• Experience working in fitness facilities
• Experience developing exercise libraries, visual workout assets, or e-learning content

What Success Looks Like

• High-quality, scalable programming that is easy for coaches to deliver
• Strong coach adoption and consistent member experience across clubs
• Improved operational efficiency and streamlined programming systems
• Positive impact on member engagement, retention, and club performance

Salary Range: $70k - $80k

 

What’s in it for you?

We offer a competitive salary along with exceptional benefits such as:

• Medical, Dental and Vision Coverage

• Hybrid Work Environment

• Life and Disability Insurance

• Unlimited Time off + Paid Holidays

• Fridays off between Memorial Day and Labor Day

• 401(K) Savings Plan Matching at 4%

• 10 Coaching and Therapy sessions

• Mental Health Benefits

• Brand Discounts & Reimbursements

• In-house workout facilities

• Professional Development Opportunities

• Team Building, Employee Engagement Activities & so much more

WORK SCHEDULE
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:

• Remote optional: Fridays

• On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.