VP Client Lead (CRM)

Company description Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more. Overview The VP Client Lead (CRM) will provide strategic oversight and direction on all client marketing activities for a group of accounts and help drive business growth by unlocking client’s business opportunities. The VP Client Lead (CRM) will lead a team and be accountable for the realization of a major client. They are the key contact to senior clients and are responsible for all day-to-day operations and integration between the various Publicis divisions. The entire agency team, including the client services, creative, production and development departments, will rely on the VP Client Lead’s expertise and leadership throughout projects to assure appropriate distribution of resources, fluid communication, meeting deadlines and achieving clients’ business objectives and KPIs. Responsibilities Account Leadership • Aware of overall status of all account activity but not necessarily all the details • Key contact person for strategic or broader business issues consultation • Focuses on major issues of strategic importance • Keeps things moving both within the agency and at the client • Work collaboratively within an inter-agency team (IAT) environment, coordinating with agency partners across disciplines to deliver integrated, cohesive marketing solutions • Leads an integrated and motivated team around client objectives ensuring that teams are skilled up and resourced appropriately. • Ensures realistic timelines are being set – is clear and precise about next steps • Always strives for decisions and resolution • Overall responsibility for maintaining agency standards and levels of service • Initiates significant actions to improve agency’s or client’s business • Identifies opportunities for and enables integration among Publicis divisions • Keeps agency management up-to-date on big picture account issues and opportunities • Makes tactical use of senior Publicis management to influence client Client Relationship Management • Has a solid grasp of where agency work fits into client’s total operation – views client’s business from broadest perspective possible • Understand the client’s business thoroughly - understand global issues as well as marketing issues • Works with client in developing long-range marketing & communications plans, wherever possible • Identifies key players in client organization and focuses selling efforts on key decision-makers • Builds support by involving multiple client contacts in appropriate stages of strategy development, decision making and execution • Manages team to ensure they also build strong relationships with their counterparts to deliver outstanding client service. Financial Management • Develops accurate project estimates, with input from extended team members (creative, project management, analytics, development, etc.) • Reviews and approves estimates developed by direct reports, prior to sending to client • Co-ordinates with finance, when required, to ensure they have a copy of approve estimates, invoices are sent in a timely manner and that bills are paid when due • Reports percent complete to finance each month, for revenue tracking • Leads development annual SOW, with input from extended team and EVP Mentorship • Delivers Performance Development reviews including development plans for direct reports; provide coaching to direct reports on a variety of topics on an ongoing basis. • Provides clear direction to Account team • Provide stimulus for new solutions to business problems • Assign responsibilities and accountability Adopt a teacher/mentor role • Instills teamwork and unity • Manages conflict • Trains and develops direct reports Strategic Management • Delivers innovative and ambitious, strategic solutions that balance client and agency values working closely with colleagues and clients. • Works with clients to define objective, set KPIs and ensure these are met. • Involved in/inputs on all major business decisions; position/strategic discussions, meetings, research, recommendations • Manages client relationship, contracts, financial issues • Identifies business development opportunities (current and new clients) - use knowledge of agency products and services to influence and contribute to innovative, ambitious and value drive solutions Qualifications • 12+ years of progressive CRM account management experience, including a minimum of 4 years leading teams in an agency environment • Proven leadership in CRM platform and marketing automation, including email, push, MMS, and SMS • Strong experience in cross-channel CRM marketing and the development of complex, multi-touch customer journeys • Demonstrated ability to motivate teams and lead the development of hyper-personalized, creative storytelling • Deep expertise in testing strategies, segmentation, and optimization • Ability to articulate strategic communications plans and develop recommendations that address client needs and challenges • Strong stakeholder management skills, with the ability to instill confidence and manage expectations internally and externally • Experience supporting new business efforts at the network or brand level • Consistent track record of client satisfaction and team performance • Strong financial acumen, with experience managing the overall financial health of accounts • Solid understanding of project management, planning, and creative production processes • Highly collaborative, with a strong ability to build positive, professional relationships across all levels of the organization • Effective negotiation skills • Creative, strategic, and conceptual thinker with a collaborative, solutions-oriented approach • Strong people leadership and team management skills, with demonstrated ability to supervise, delegate, and mentor staff Additional information Salary Transparency matters to us. The salary for this position is $180K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. AI Use We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people. Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.

• 12+ years of progressive CRM account management experience, including a minimum of 4 years leading teams in an agency environment • Proven leadership in CRM platform and marketing automation, including email, push, MMS, and SMS • Strong experience in cross-channel CRM marketing and the development of complex, multi-touch customer journeys • Demonstrated ability to motivate teams and lead the development of hyper-personalized, creative storytelling • Deep expertise in testing strategies, segmentation, and optimization • Ability to articulate strategic communications plans and develop recommendations that address client needs and challenges • Strong stakeholder management skills, with the ability to instill confidence and manage expectations internally and externally • Experience supporting new business efforts at the network or brand level • Consistent track record of client satisfaction and team performance • Strong financial acumen, with experience managing the overall financial health of accounts • Solid understanding of project management, planning, and creative production processes • Highly collaborative, with a strong ability to build positive, professional relationships across all levels of the organization • Effective negotiation skills • Creative, strategic, and conceptual thinker with a collaborative, solutions-oriented approach • Strong people leadership and team management skills, with demonstrated ability to supervise, delegate, and mentor staff

Account Leadership • Aware of overall status of all account activity but not necessarily all the details • Key contact person for strategic or broader business issues consultation • Focuses on major issues of strategic importance • Keeps things moving both within the agency and at the client • Work collaboratively within an inter-agency team (IAT) environment, coordinating with agency partners across disciplines to deliver integrated, cohesive marketing solutions • Leads an integrated and motivated team around client objectives ensuring that teams are skilled up and resourced appropriately. • Ensures realistic timelines are being set – is clear and precise about next steps • Always strives for decisions and resolution • Overall responsibility for maintaining agency standards and levels of service • Initiates significant actions to improve agency’s or client’s business • Identifies opportunities for and enables integration among Publicis divisions • Keeps agency management up-to-date on big picture account issues and opportunities • Makes tactical use of senior Publicis management to influence client Client Relationship Management • Has a solid grasp of where agency work fits into client’s total operation – views client’s business from broadest perspective possible • Understand the client’s business thoroughly - understand global issues as well as marketing issues • Works with client in developing long-range marketing & communications plans, wherever possible • Identifies key players in client organization and focuses selling efforts on key decision-makers • Builds support by involving multiple client contacts in appropriate stages of strategy development, decision making and execution • Manages team to ensure they also build strong relationships with their counterparts to deliver outstanding client service. Financial Management • Develops accurate project estimates, with input from extended team members (creative, project management, analytics, development, etc.) • Reviews and approves estimates developed by direct reports, prior to sending to client • Co-ordinates with finance, when required, to ensure they have a copy of approve estimates, invoices are sent in a timely manner and that bills are paid when due • Reports percent complete to finance each month, for revenue tracking • Leads development annual SOW, with input from extended team and EVP Mentorship • Delivers Performance Development reviews including development plans for direct reports; provide coaching to direct reports on a variety of topics on an ongoing basis. • Provides clear direction to Account team • Provide stimulus for new solutions to business problems • Assign responsibilities and accountability Adopt a teacher/mentor role • Instills teamwork and unity • Manages conflict • Trains and develops direct reports Strategic Management • Delivers innovative and ambitious, strategic solutions that balance client and agency values working closely with colleagues and clients. • Works with clients to define objective, set KPIs and ensure these are met. • Involved in/inputs on all major business decisions; position/strategic discussions, meetings, research, recommendations • Manages client relationship, contracts, financial issues • Identifies business development opportunities (current and new clients) - use knowledge of agency products and services to influence and contribute to innovative, ambitious and value drive solutions