Copywriter - Associate

Company description Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers

We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity

United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value

Overview Copywriter As an Associate Content Designer / Copywriter, you’ll contribute to the creation of clear, effective, and engaging content that speaks authentically to the target audience

You’ll collaborate daily with multidisciplinary teams, including strategy, design, UX, tech, program managers, and product teams, to develop messages aligned with business objectives and brand strategy, helping to build relevant digital and creative experiences

At Publicis Sapient, what we truly look for in a content designer / copywriter is the ability to navigate between creativity and strategic thinking: not just writing, but also an understanding of data, user behavior, digital journeys, content design, and UX writing

It’s essential to know how to translate insights into simple yet impactful messages, working in an agile environment that values both lateral thinking and execution

In this role, you’ll apply your skills to the creation of digital content, products, services, and campaigns, ensuring clarity, consistency, and relevance across touchpoints

In a landscape crowded with digital noise, you’ll know how to create content that stands out without feeling generic or predictable, bringing out the personality of each brand and raising the quality, distinctiveness, and effectiveness of every message

You’ll also bring confidence in strategic writing for digital channels, including websites, social media, email campaigns, CRM journeys, and digital platforms, as well as the ability to use lateral thinking to shape creative communication ideas that are relevant, distinctive, and effective

This is a hybrid role, with 3 days in person and 2 days remote, designed to support both close collaboration with teams and clients and focused individual work

In short, the person we’re looking for must not only “write well,” but also actively contribute to designing communication experiences that have a real impact on users and the business

Your Impact • Digital content and communication experiences Develop clear, concise, and engaging copy for digital and print platforms, including websites, social media, mailing, CRM, marketing collateral, digital products, services, and campaigns

Apply strategic writing skills to ensure content is relevant, distinctive, consistent, and aligned with both audience needs and business goals. • Content design, UX writing, and user journeys Create and refine content across digital journeys, ensuring clarity, usability, accessibility, consistency, and adherence to brand guidelines

Contribute to microcopy, messaging frameworks, tone of voice guidelines, content principles, and content systems that support marketing initiatives, digital products, services, and campaigns. • Creative thinking and brand personality Use lateral thinking to contribute to creative communication concepts, campaign ideas, digital narratives, and content solutions that connect brand objectives with audience needs

Help brands stand out by creating content that feels specific, relevant, and above average, never generic or predictable. • Collaboration and delivery Work proactively with designers, marketers, product teams, program managers, UX specialists, and tech teams to ensure copy aligns with brand voice, messaging strategies, user needs, and digital journeys

Edit, proofread, refine, and manage content directly in collaborative design tools such as Figma, ensuring copy and experience evolve together. • Research, quality, and continuous improvement Conduct research to understand target audiences, industry trends, and digital behaviors, ensuring that content is relevant and impactful

Stay up to date with best practices in copywriting, digital marketing, content strategy, content design, UX writing, and contemporary AI tools

Skills & Experience • Seniority and background 3-5 years of experience in copywriting, content design, UX writing, digital communication, or related roles

Bachelor’s degree in Humanistic Studies, Literature, Communication, Communication Design, Marketing, or a related field, or equivalent professional experience

Italian and English fluent. • Portfolio and proven digital experience A portfolio of digital products, platforms, services, campaigns, or selected writing samples, ideally including live projects, demonstrating the ability to create effective content for real user experiences and business contexts. • Writing, content design, and UX writing Strong writing and editing skills with a keen eye for detail, combined with a solid understanding of content design principles and UX writing

Ability to structure content that supports clarity, usability, accessibility, consistency across touchpoints, and to write clear, functional, user-experience-focused microcopy. • Strategic and creative thinking Confidence in strategic writing for digital channels and ability to combine strategic thinking and lateral thinking to develop creative communication ideas, messages, narratives, and content solutions that are relevant for the audience, distinctive for the brand, and aligned with business goals. • AI-enabled content workflow Confidence in working with contemporary AI tools as part of the creative and content design process, using them to enhance research, exploration, iteration, quality, consistency, and efficiency of the final output, while maintaining strong human editorial judgment, strategic thinking, and responsibility for the work

Familiarity with advanced AI tools and platforms such as OpenAI / ChatGPT, Claude, Gemini, or similar. • Consulting, collaboration, and client communication Ability to work in a consulting environment, collaborating with multidisciplinary teams and engaging with colleagues and clients across strategy, design, UX, tech, program management, and product contexts

Strong client storytelling skills to help explain content choices, creative ideas, and UX writing decisions clearly and persuasively

Set Yourself Apart With • Certifications and specialist knowledge Certifications in UX Writing, Content Design, Content Strategy, Accessibility, or related disciplines

Familiarity with accessibility principles, inclusive language, and best practices for creating content that is clear, usable, and effective across digital touchpoints. • Hybrid background and forward thinking A hybrid background across copywriting, content design, UX writing, digital strategy, creative communication, product, or service experiences is valued

We do not expect a strictly linear copywriting path, but we look for curiosity, pattern recognition, forward thinking, strong writing potential, and care for quality and detail. • Data, testing, and optimization Experience with A/B testing, data-driven content optimization, usability testing, or performance analysis, with the ability to use results and insights to improve content quality, effectiveness, and user experience. • Tone of voice and content systems Experience defining or evolving tone of voice guidelines, messaging frameworks, editorial systems, or content principles for brands, digital products, or campaigns

Ability to help brands express themselves consistently and distinctively across channels and contexts. • AI-enabled brand voice and prompting Ability to contribute to the definition of tone of voice for AI-enabled experiences, conversational interfaces, or prompting frameworks, helping brands express themselves consistently and effectively in new digital environments. • Digital marketing and content operations Experience working on omnichannel digital ecosystems, service platforms, e-commerce experiences, CRM journeys, social media platforms, or full-digital campaigns

Familiarity with SEO best practices, content management systems, CMS, Microsoft Office, and Google Suite is also appreciated

Soft skills, but not quite so soft • Collaboration and communication Excellent collaboration skills and ability to work in multidisciplinary teams

Strong ability to communicate clearly and effectively, both in writing and verbally, with colleagues, clients, and stakeholders. • Thinking and problem solving Strong critical thinking and problem-solving skills, with the ability to understand complexity, identify opportunities, and translate them into clear and actionable content solutions. • Mindset and adaptability A curiosity-driven mindset and commitment to continuous learning

Flexibility and adaptability in dynamic and rapidly changing environments, with openness to new tools, methods, and ways of working. • Organization and ownership Strong organizational and prioritization skills, with proactivity and autonomy in managing tasks, projects, feedback, and deadlines. • Empathy and perspective Empathy and the ability to understand different perspectives, including user needs, client expectations, brand objectives, and team priorities

Additional information Additional Information • An inclusive workplace that promotes diversity and collaboration. • Access to ongoing learning and development opportunities. • Competitive

and

package. • Flexibility to support work-life balance. • Comprehensive health

for you and your family. • Generous paid leave and holidays. • Wellness program and employee assistance

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion

We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures

This role could be a good fit if… We know that great content talent can come from different paths, and that not everyone applies unless they meet every requirement

If this role feels aligned with your experience, your mindset, and the kind of work you want to grow into, we encourage you to apply. • You have a background in copywriting, content design, UX writing, digital communication, editorial strategy, creative strategy, or brand storytelling, and you want to apply it to digital products, services, platforms, and campaigns. • You enjoy working at the intersection of words, user experience, brand personality, and business goals, moving from strategic thinking to hands-on writing and editing. • You are curious about how content works across different digital touchpoints, from websites and apps to social media, CRM, email campaigns, landing pages, and service journeys. • You are not only interested in writing “nice copy,” but in creating content that is clear, useful, distinctive, and effective for both people and brands. • You feel comfortable experimenting with new tools, including AI tools, while keeping your own critical thinking, taste, judgment, and responsibility at the center of the work. • You may not match every single requirement listed below, but you recognize yourself in the mindset, skills, and direction of this role

We value potential, curiosity, pattern recognition, and quality of thinking, alongside proven experience and high writing standards. #LI-VO1