ZigZag is looking for a  Marketing Coordinator to join our team!

The Marketing Coordinator is responsible for planning, coordinating, and executing high-quality marketing initiatives across content, brand, and digital channels. This is a standalone marketing role, working without a direct marketing manager. The successful candidate will need to be comfortable working independently, setting their own priorities, and proactively identifying opportunities, while staying closely aligned with the general marketing direction and broader team.

Sitting within the Customer & Operations team and reporting to the Chief Customer & Operations Officer (CCOO), this role partners closely with the Sales team to support new business acquisition, and the Customer Success team to support existing customer growth, while also ensuring consistent branding and tone of voice across Support and Product initiatives.

This is a hands-on, all-rounder role suited to someone who can both create and coordinate, with strong attention to detail and brand consistency.

Key Responsibilities

Content & Social Media

• Own the LinkedIn/social media content calendar: plan, create, schedule, and publish posts.

• Work with thought leaders across the business to generate topics and content, including ghostwriting articles for approval.

• Optimise content for reach and engagement using platform best practices.

• Research and apply knowledge of industry trends, customer needs, and the Australian payments landscape.

Design & Brand

• Create graphics, simple animations, and branded assets.

• Ensure all outputs align with brand guidelines

• Support presentation development (Google Slides / MS PowerPoint) and document creation (Google Docs / MS Word).

• Assist with branded merchandise sourcing, including supplier quotes and comparisons.

Marketing Execution & Operations

• Support campaign execution across digital channels.

• Assist with website updates, SEO tasks, and Google Ads optimisation.

• Manage marketing admin: approvals tracking, inbox monitoring, and quality checks.

Insights & Optimisation

• Analyse content and campaign performance.

• Provide data-driven recommendations to improve engagement and outcomes.

Customer Communications

• Support customer-facing communications and copywriting.

• Maintain a consistent tone of voice across all channels.

AI & Efficiency

• Use AI tools (e.g. Claude, Gemini, and design tools) to enhance content creation and streamline workflows.

Reporting & Analytics

• Produce regular performance reports covering LinkedIn, digital campaigns, website, and Google Ads — with clear commentary on what's working and what isn't.

• Track key metrics consistently over time to identify trends, patterns, and opportunities.

• Flag significant changes in performance — positive or negative — promptly, without waiting for scheduled reporting cycles.

• Maintain clean, accessible records of marketing data to support planning and decision-making.

Skills and experience

• Marketing qualification (certificate or equivalent work experience)

• Strong written and verbal English (Australian) communication.

• Graphic design and basic animation capability.

• Understanding of marketing fundamentals, digital channels, and campaign execution.

• Familiarity with social media, SEO, and Google Ads concepts.

• Experience with design and presentation tools (e.g. Canva, Adobe, Google Slides, PowerPoint).

• Proficiency with Google Workspace or Microsoft tools (Sheets/Excel, Docs/Word, Slides/PowerPoint).

• Comfortable using AI tools for content and productivity.

ZigZag is committed to building a diverse, inclusive, and equitable workplace. We believe that talent knows no borders, and we welcome individuals from all backgrounds to help us shape the future of work. Guided by transparency and agility, we foster an environment where everyone is valued and empowered to thrive.

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