Event Sales Manager

We are looking for a driven, entrepreneurial Event Sales Manager to lead and grow our event department. This is a high-impact, revenue-focused role for someone who thrives on relationship building, networking, and creating new business opportunities. If you are passionate about events and sales, enjoy being out in the community building connections, and want to directly influence topline growth with one of Canada’s fastest-growing hospitality groups, this role is for you. As an Event Sales Manager, you will own the end-to-end event sales pipeline, actively generate new business, drive repeat guests, and strategically grow market share across corporate, social, and community segments. You will lead a talented team while working closely with chefs, senior leadership, and hotel partners to deliver exceptional guest experiences that convert into long-term relationships and recurring revenue.   WHAT'S IN IT FOR YOU: • Compensation package of a yearly salary plus commission • Travel opportunities within Canada and the US • Primarily a Monday through Friday 45-hour work week • Competitive, extended health and dental benefits • Complimentary meal when working • Discount card for our restaurants (Moxies, Chop, Denny’s, Shark Club, Rockford and Tavern Collective) • Employee discount and Friends & Family discount for all Northland affiliated brands: including Grouse Mountain, Revelstoke Mountain Resort, & Sutton Hotel Group.   • Personal development and mentorship from General Manager, Regional & Director level positions • Company issued laptop • Cell phone allowance   SALES GROWTH AND BUSINESS OPPORTUNITIES: Actively drive external event and banquet sales through outbound prospecting, networking, and relationship-building Research, identify, and develop new corporate, social, and group business through both outside and inside sales efforts Build and maintain a strong pipeline of new clients, repeat guests, and referral partners Drive incremental revenue growth by increasing booking frequency, average spend, and long-term client retention Identify and penetrate key industries, associations, and community groups through targeted outreach and strategic partnerships Represent the brand at industry events, trade shows, networking functions, and community engagements Develop and execute quarterly and annual sales plans, including revenue targets, forecasts, and budgets Create and execute creative sales initiatives, promotions, and segmentation strategies to maximize opportunities across all channels   CLIENT RELATIONSHIP MANAGEMENT Own the full client journey from initial inquiry through contract, execution, and post-event follow-up Deliver exceptional customer service that converts first-time bookers into loyal repeat clients Proactively upsell and cross-sell event enhancements to increase event value Maintain accurate account management, contracts, and reporting   EVENT OPERATIONS AND LEADERSHIP Direct and oversee event execution at an exceptional level while adhering to all company standards, policies, and procedures Lead, coach, and mentor the banquet and events team; identify and develop future leaders Collaborate closely with Culinary, General Manager, Director of Events, restaurant leaders, and hotel partners to deliver flawless events Manage banquet inventory planning, labor controls, and expert scheduling Ensure quality assurance across all events and guest touchpoints Attend and lead weekly BEO meetings with the Chef to ensure culinary excellence and alignment     We believe that by taking care of our team members, we create a positive atmosphere that benefits both our employees and our guests.  We support the well-being and growth of team members in all aspects of their life, in and outside of work, which is why we are committed to providing industry-leading benefits and unmatched hospitality and travel perks.