The ALOHAS way is about bringing sustainable production and responsible shopping to the forefront of the fashion industry. With our on-demand model, we hold off on production until shoppers have told us what they really want.
This way, we minimize overproduction in fashion together. The history: The brand was founded in 2015 in Honolulu, Hawaii by current CEO, Alejandro Porras.
He was inspired by seeing locals react to his Avarcas, a popular type of sandal from Menorca, Spain, known for their simplicity and ease of use. He decided to talk business in Hawaii and began expanding not only his product offering but also his business sights.
Back to basics and looking to put a spin on the traditional Espadrille, our creative team works from our headquarters in Barcelona to design finely crafted shoes for rain or shine seasons, all produced by trusted artisans in nearby production facilities.
