Product Operations Manager, International Brand Ads - Tentpole Marketing

Team Introduction: The Global Creative Planning (GCP) team is part of the TikTok Global Monetization Product & Technology organization. We are dedicated to elevating creative and content strategies globally and driving advertiser success through innovation. Our mission is to make our products a growth engine for TikTok's ad business by bridging global frameworks with localized execution and actionable insights, including product GTM strategy development, localized operation enablement, regional business insights & planning. We focus on scaling our cutting edge solutions (Tentpole solution, TikTok One, Symphony etc), enabling data-driven decisions, and shaping the global narrative for TikTok's creative monetization strategy

Responsibilities:

• Own global product operations for tentpole marketing strategy, including revenue goal setting, opportunity sizing, product inventory assessment, GTM planning, and cross-functional execution.
• Partner closely with sales teams to identify tentpole marketing opportunities from key accounts. Analyze common client needs across verticals, translate insights into scalable tentpole marketing solutions and use cases, and drive the implementation of related solutions.
• Develop and operationalize AI-powered packaging tools to improve the efficiency and quality of package solution generation, enabling faster and more scalable sales support.
• Optimize online systems and policy to ensure a smooth and efficient revenue tracking process.

Minimum Qualifications:

• 2+ years of experience in brand advertising, product operations, product management, business operations, or related areas.
• This is a hybrid role combining operations and product solution design. The role requires the ability to identify business needs, design system solutions, work closely with engineering teams, drive development and launch, and manage the full GTM process from planning to execution.
• Strong communication and data analysis skills. Able to quickly understand complex business contexts, identify key issues, manage risks, and drive cross-functional alignment.
• Comfortable working in a global environment and collaborating with cross-functional teams across different regions and cultures.

Preferred Qualification:

• Product management experience is preferred.