Senior Business Insights Analyst

Job Description

We are currently looking for a:

Senior Business Insights Analyst

The Senior Business Insights Analyst is a strategic analytics partner supporting commercial, marketing, and omnichannel decision-making across priority therapeutic areas. This role transforms complex internal and external data into clear, actionable insights that shape brand strategy, customer engagement, salesforce effectiveness, and business performance. Acting as a internal consultant, the Senior BIA drives the systematic generation of insights and recommendations for the business, supports our Leadership, Sales, and Marketing teams to improve quality and transparency of resource allocation decision making, and bridges business needs with analytics, data science, market research, and technology teams. This role contributes actively to a data-driven culture, ensures alignment with global analytics frameworks, and may mentor junior analysts while collaborating within the international BIA community.

Primary Responsibilities

Salesforce Effectiveness

• Analyze current and historical Field Force activity data to assess productivity
• Facilitate resource allocation decision making by employing relevant analytics frameworks
• Develop, upgrade, and monitor Field Force incentive systems. Align strategic company and Business Unit objectives with sales and promotion plans and incentive schemes.

Business & Commercial Insights

• Analyze current and historical performance data to identify trends, opportunities, and risks across brands, campaigns, customers, and channels.
• Provide fact-based recommendations to support marketing strategy, sales execution, forecasting, and omnichannel effectiveness.

Performance Measurement & Reporting

• Contribute to the design of dashboards and standard reports tracking KPIs related to brand performance, sales force effectiveness, and customer engagement.
• Monitor campaign, brand, and omnichannel performance, highlighting insights and opportunities.

Advanced Analytics & Synthesis

• Leverage advanced analytics outputs (e.g. forecasting, segmentation, spend optimization) to enrich insights and recommendations.

• Identify and integrate new data sources such as primary or secondary Market Research.
• Partner with IT, Data Stewards, and external providers to ensure data quality, integrity, and governance.
• Act as a trusted analytics partner to Marketing, Sales and DHH Capabilities Enablement teams.

Qualifications & Experience

• Master’s degree in Business, Economics, Statistics, Data Science, or related field or many years of relevant experience
• Minimum 4 years of experience in consulting, analytics or data analysis roles (pharmaceuticals industry preferred)
• Commercial, marketing, or sales support experience required; pharma/healthcare a plus
• Advanced skills with Excel is mandatory; SQL, Tableau, Power BI, Python/R knowledge is beneficial
• Ability to interpret complex data, deliver actionable insights, and communicate effectively
• Strategic problem solver with strong business acumen and storytelling skills
• Collaborative team player experienced across business and technical teams
• Adaptable and willing to learn new tools and approaches
• Fluent in Greek and professional English for global collaboration

Our employees are the key to our company’s success. We demonstrate our commitment to our employees by offering a competitive and valuable rewards program.

Required Skills:

Benefits Management, Benefits Management, Business Analysis, Business Data Analytics, Business Planning, Business Process Improvements, Cross-Functional Collaboration, Customer Engagement, Economics, English Language, Governance Management, Greek Language, Interdisciplinary Collaboration, Marketing Strategies, Microsoft Excel, Microsoft Power Business Intelligence (BI), Operational Decisions, Performance Measurement, Pharmaceutical Market, Program Management, Sales Force Effectiveness, Sales Objectives, Sales Support, Stakeholder Relationship Management, Strategic Planning {+ 2 more}

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

No Travel Required

Flexible Work Arrangements:

Hybrid

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

N/A

Job Posting End Date:

06/30/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.