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Job Description
- Collaborate with data science to analyze user behavior (installs, churn, feature adoption) and map the user journey, identify conversion bottlenecks to optimize the funnel and engagement.
- Evaluate acquisition, onboarding, and re-engagement campaigns by measuring key metrics like CAC, LTV, and ROI to provide data-driven recommendations for channel optimization and testing.
- Build and maintain automated dashboards in Tableau or Power BI to track app adoption KPIs, provide actionable insights to Product, Marketing, and Leadership stakeholders.
- Define user segments based on demographics and behavior to inform personalized marketing strategies and prioritize product development for maximum returns.
- Synthesize complex datasets into compelling narratives and visual presentations, translate technical findings into clear, strategic recommendations for non-technical audiences.