Head of Growth and Performance Marketing (426)

Working at Trail Appliances means joining an entrepreneurial-minded, driven team dedicated to delivering an exceptional customer experience. Trail Appliances is the leading independent appliance retailer in Western Canada. We’re a fast-growing company with over 500 employees in British Columbia, spread out over 10 showrooms, 3 Outlet Centres, 3 distribution centres, and 4 offices in BC's major markets. Join our team of trailblazers!

Our core values: 

Integrity – We do what’s right, even when no one is looking.  

Improvement – We do it well. Then we do it better.  

Caring – We put ourselves in others’ shoes. 

Authenticity – We like people, not pretense.  

Determination – We kick down walls. 

The Head of Growth & Performance Marketing will lead the strategy, execution, and optimization of Trail Appliances’ paid digital marketing programs. This role is accountable for driving qualified traffic, in-store visits, lead generation, and online sales, while continuously improving marketing efficiency and performance.

This is a senior, hands-on role with a strong focus on paid media performance, data, testing, measurement, and landing‑page relevance. The ideal candidate is highly analytical, commercially savvy, comfortable using AI tools, and skilled at turning complex data into clear, actionable decisions.

You will architect and scale Trail Appliances’ digital media infrastructure across account structure, tracking, audiences, and reporting—ensuring our platforms and measurement frameworks are built to support both eCommerce growth and in-store sales impact.

The Head of Growth & Performance Marketing will lead the strategy, execution, and optimization of Trail Appliances’ paid digital marketing programs. This role is accountable for driving qualified traffic, in-store visits, lead generation, and online sales, while continuously improving marketing efficiency and performance.

This is a senior, hands-on role with a strong focus on paid media performance, data, testing, measurement, and landing‑page relevance. The ideal candidate is highly analytical, commercially savvy, comfortable using AI tools, and skilled at turning complex data into clear, actionable decisions.

You will architect and scale Trail Appliances’ digital media infrastructure across account structure, tracking, audiences, and reporting—ensuring our platforms and measurement frameworks are built to support both eCommerce growth and in-store sales impact.

Working at Trail Appliances means joining an entrepreneurial-minded, driven team dedicated to delivering an exceptional customer experience. Trail Appliances is the leading independent appliance retailer in Western Canada. We’re a fast-growing company with over 500 employees in British Columbia, spread out over 10 showrooms, 3 Outlet Centres, 3 distribution centres, and 4 offices in BC's major markets. Join our team of trailblazers!

Our core values: 

Integrity – We do what’s right, even when no one is looking.  

Improvement – We do it well. Then we do it better.  

Caring – We put ourselves in others’ shoes. 

Authenticity – We like people, not pretense.  

Determination – We kick down walls. 

INDHP

We inspire possibilities, make shopping ridiculously easy, and help create special moments at home. Are you ready to meet your team?