Manager, Social Media

The Opportunity:  At Equitable, we believe great things happen when we work together. We’re a Canadian mutual company driven by purpose - putting people first and helping Canadians protect today and prepare for tomorrow. If you’re passionate about making a difference and growing your career in an inclusive and collaborative environment, we’d love to hear from you. Our culture is built on care, passion and curiosity. We put people above all else, strive to be our best and welcome new ideas to deliver positive outcomes.   In this role, you will lead the development and execution of a comprehensive social media strategy designed to strengthen Equitable’s brand presence and drive meaningful engagement with both current and prospective clients. Your work will directly support key organizational goals by enhancing digital visibility and fostering strong client connections. You will collaborate closely with cross-functional teams to ensure all internal and external communications efforts are aligned, cohesive, and strategic. Additionally, you will provide leadership and direction to the Digital Communications Specialist, guiding content execution and supporting the continued growth and impact of the digital communications function.Join one of the region’s top employers and be part of something that truly makes a difference. Work Arrangements: This is a hybrid role. You will work in our office in Waterloo, ON a minimum of two (2) assigned, consecutive days every other week, plus a fifth (5th) assigned day per month. You are welcome to work from the office more than the minimum requirement and there may be some roles that are required to work in our office more than the minimum requirement.  What you’ll do: Provide guidance and oversight to the Digital Content Specialist Develop the organic social media marketing strategy and tactical execution to expand Equitable’s social presence through campaigns, partnering with the lines of business, empowering the employee base and building an influencer program Develop and deliver social media training programs to employees Develop and manage organic social programs including social calendars and alignment with broader external and internal marketing and communications initiatives Contribute to the design and development of Equitable’s websites and other online communication vehicles including video, blogs and podcasts Maintain brand messaging and identity across social and written touchpoints Report on metrics and apply learnings to ongoing strategy and campaigns Social listening, issues management and engagement across assigned accounts Ensure social media accounts comply with company and legal social media policies Manage and report on a social budget (as determined by the AVP, Corporate Communications and Philanthropy) Other social media activities as assigned What you’ll bring: Minimum 5 years of experience in social media/marketing roll across all major platforms (X (formerly known as Twitter), Instagram, Facebook, LinkedIn, TikTok, YouTube and other emerging platforms) Experience developing, executing, and reporting on a holistic social media program as well as on targeted organic campaigns Superior writing and communication skills Experience utilizing social media management tools such as Meltwater, Hootsuite and Sprout Social for media and social monitoring and reporting Familiarity and experience with content writing and creation tools such as Canva and Adobe Creative Suite Demonstrated ability to grow a community on social media Familiarity utilizing social to drive both B2B and B2C marketing strategies Digital marketing experience is considered an asset Prior experience working in financial services industry is considered an asset Photography and social video editing skills are considered an asset What’s in it for you: Career Growth: Regular learning sessions and development opportunities Total Rewards: Allowance provided in place of vacation pay and benefits Flexibility: Healthy work-life balance with employee wellness always top of mind, complemented by a “dress for your day” approach At Equitable, we’re committed to fair pay and an inclusive, accessible hiring experience. If you need accommodations or alternative formats at any stage, just reach out to us at [email protected]. We’re happy to help.Your base pay will be based on your skills, qualifications, experience and education.If you’re selected to move forward, our Talent Acquisition team will walk you through all the details of our total rewards program, so you know exactly what’s included Reports To: AVP, Corporate Communications and PhilanthropyDepartment: Corporate Communications Term: Temporary Full-Time, Twelve (12) Month Contract