Marketing Coordinator

Role Overview JB&A is seeking a highly organized, detail-oriented Marketing Coordinator to join our team in Folsom. You will be the engine behind our daily marketing operations, ensuring that our messaging across social media, email, and events is executed flawlessly. This role is perfect for a process-driven individual who loves keeping projects on track and thrives in a fast-paced environment.  Key Responsibilities Content Coordination: Manage the end-to-end flow of marketing collateral. You will ensure all assets (graphics, copy, and video) are ready for deployment across LinkedIn, X, and other social platforms. Zoho Mastery: You will utilize Zoho to schedule campaigns, track lead engagement, and maintain our marketing calendar. Email Marketing: Build, test, and deploy weekly newsletters and promotional blasts. You’ll be responsible for list segmentation and ensuring all links and tracking codes are functional. Event Logistics: Provide critical support for both Live and Web-based events. This includes coordinating registration pages, managing attendee lists, and assisting with showcases. Travel for events and trade shows. Be present at events and tradeshows to support efforts onsite. Website Content Management: Keep website content current by coordinating updates with internal teams. Work with graphic designers to place new content, visuals, and assets on relevant website pages. Assist in reviewing pages for accuracy, consistency, and completeness. Brand Consistency: Act as a gatekeeper for the JB&A brand, ensuring all outbound communication aligns with our voice and professional standards. Specialized Focus: Copywriting & Technical Collaboration Content Creation: Draft engaging, high-quality blog posts and email copy that resonates with our audience of VARs and end-users.  Technical Accuracy: Act as the bridge between marketing and the Engineering Team. You will interview our technical experts to translate complex workflows and product specs into clear, accurate, and digestible marketing copy. Editorial Management: Own the proofreading and editing process, ensuring all technical terms (e.g., "encode and decode" processes) are used correctly and consistently. Partner & Vendor Relations Brand Voice Integration: Work closely with our key vendors to ensure their specific brand voice and value propositions are authentically represented in JB&A’s co-branded campaigns. Asset Management: Coordinate with vendor marketing contacts to secure the latest product imagery, white papers, and technical documentation for our promotional use. Vendor Alignment: Ensure that all joint marketing efforts meet both JB&A’s standards and our partners' compliance requirements. Drive Demand Generation: Collaborate with partners to execute joint demand-generation campaigns, including webinars, email marketing, digital advertising, and participation in trade shows. Qualifications Experience: Bachelor’s degree in Marketing or Technical Communications preferred or 1–3 years in B2B marketing, experience within the ProAV, Broadcast, or IT sectors a bonus. Organization: Exceptional project management skills. You should be the type of person who lives by their calendar and to-do lists.  Versatile Writer: Demonstrated success in writing for a B2B audience, skilled at taking technical specifications and turning them into engaging narratives that resonate with our partners. Technical Proficiency: Proven experience with Zoho (CRM, Campaigns, or Marketing Automation) or a similar enterprise-level marketing suite. Familiarity with WordPress or similar CMS systems. Digital Savvy: A deep understanding of social media scheduling and email marketing best practices.  Communication: Strong written and verbal skills; able to collaborate effectively with internal teams and external vendors, with strong follow-through. Problem Solver: Ability to identify challenges, take initiative, and implement effective solutions without constant direction. Presence: Ability to work on-site at our Folsom office to collaborate directly with the Marketing Manager and broader team.   About JB&A |Your Vision, Engineered.  In the fast-paced world of video and broadcast, you need more than just a vendor; you need a partner. At JB&A, we’re not just distributors of AV equipment—we are the architects of your workflow. We provide the expertise and dedicated support you need to bring your creative vision to life. At JB&A We Don’t Move Boxes We Unbox Possible. About Nexora  Nexora | The worlds leading distributer of specialist professional technologies  Nexora ensures the worlds biggest technology brands reach their customers across four specialist markets, serving +60 countries, through peerless expertise, specialized market access and scalable platforms. Harnessing progressive technology for real-world outcomes and commercial impact.  Work Location: In person