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Job Description
- Drive performance/growth and owned and operated marketing campaigns. Own 1P insights and analytics for marketing campaigns in addition to scaled demand generation programs and insights-led growth experiments.
- Investigate, analyze and quantify funnel/usage impact of marketing campaigns. Create a feedback loop of learnings and share best practices.
- Work in partnership with global and local teams to own end to end full funnel campaign efforts to drive usage of our products.
- Lead APAC first growth efforts like designing in-product growth experiments and moments led growth campaigns driving product usage.
- Support building of innovative growth marketing campaigns by coming up with business recommendations based on analytical insights. Build operational efficiencies and clear processes to run impactful data driven performance marketing programs.