SEO Coordinator
Job Description
The SEO Coordinator position at Sokal is centered around supporting our winning SEO strategies for automotive businesses across the United States. Successful SEO Coordinators are:
Passionate about technology and exploring new opportunities in the field of SEO
Excited for the opportunity to learn new things and grow their SEO knowledge
Helpful and willing to pitch in on various tasks when others are in need
Scrupulous with a strong attention to detail when it comes to their work
Basic Functions & Scope
The SEO Team is responsible for optimizing our responsive websites with the goal of increasing our clients' organic presence in search engine results. The SEO Coordinator will focus on driving SEO improvement through month-over-month data analysis and task management, evaluating client and campaign performance while communicating results and strategies to the SEO and Account teams with the assistance of colleagues within the SEO Team. Sokal provides each SEO Coordinator with a set of tools that give you the opportunity to develop your skillset.
On/Off Page Optimization
Conduct keyword research and competitive analysis
Conduct metadata optimizations
Google Business Profile management
Maintain, proof, and write efficient website content pages that properly utilize SEO best practices
Stay up-to-date on relevant SEO industry best practices while looking for ways to improve the overall effectiveness
SEO Reporting and Analysis
Utilize various tools like Google Analytics, Google Search Console, and SEMRush to monitor organic performance and conduct performance analysis
Create monthly SEO performance reports and communicate findings and strategies to Account Managers and clients.
Conduct Technical SEO Audits (reviewing error reports in Google Search Console, Screaming Frog, SEMRush, etc.)
Communication
Connect with Website Team and Account Management Team as needed to ensure the ease of workflow along with the timely completion of all projects
Monitor internal ticketing system for updated project tasks, which are assigned by the SEO Manager
Ability to communicate SEO ideas to both experts and non-experts
Strictly adhere to calendar deadlines