Organic Search & Content Strategy Manager

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. 

Embrace is a subsidiary of Independence Pet Holdings (IPH). Embrace Pet Insurance is leading the way in redefining pet health insurance in the U.S. We’re committed to open and honest communication, products that earn the trust of our Embraced pet parents, and customer service that’s both personal and professional.

Join an award-winning team at the forefront of the industry. Our Sales and Service teams are J.D. Power certified for Outstanding Customer Service Experience for Phone Support. This recognition marks a turning point in how pet insurance providers are evaluated, and we’re proud to lead the way in setting a new standard for clarity, compassion, and reliability every time a pet parent reaches out for support.

Job Summary:

Embrace is seeking an Organic Search & Content Strategy Manager to lead the evolution of our search presence across traditional search engines and emerging AI-driven discovery platforms. This role will be responsible for driving organic growth through a holistic approach that includes Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

This leader will own the organic search roadmap, manage and develop talent, and partner cross-functionally to ensure Embrace content is discoverable, authoritative, and optimized for both human users and AI-powered experiences. This role will also oversee and manage external SEO agencies and strategic partners to ensure alignment, performance, and accountability.

Job Location: Remote – USA

Main Responsibilities:     

Strategy & Leadership

• Develop and lead the organic search strategy across SEO, AEO, and GEO to drive traffic, leads, and revenue growth
• Manage and mentor internal resources and/or agency partners
• Own relationships with external SEO agencies and partners, including scope, performance, and optimization of spend
• Define KPIs and success metrics aligned to business goals
• Partner with leadership to align organic strategy with broader marketing initiatives

SEO & Technical Optimization

• Oversee keyword strategy evolution to include intent-based and conversational search
• Lead technical SEO efforts including site architecture and schema
• Ensure best practices across metadata, internal linking, and indexation

Content Strategy (SEO, AEO, GEO)

• Guide development of content optimized for both traditional search and AI-driven platforms
• Partner with content teams to create structured, authoritative content
• Drive strategies for featured snippets and zero-click results
• Align content with E-E-A-T principles

AEO & GEO Innovation

• Optimize content for answer engines and AI summaries
• Improve brand visibility in generative AI outputs
• Monitor how content is surfaced across AI platforms

Analytics & Performance

• Own reporting across organic channels
• Analyze performance across traditional and AI-driven search
• Identify optimization opportunities

Cross-Functional Collaboration

• Partner with Product, Engineering, Paid Media, and Partnerships teams
• Ensure alignment with brand and messaging
• Stay ahead of SEO, AI, and search trends
• Educate stakeholders on evolving search landscape

Basic Qualifications: 

• Bachelor’s degree in Marketing, Communications, or related field
• 8+ years of SEO experience
• Proven track record of driving organic growth
• Strong understanding of technical SEO and analytics
• Experience managing SEO agencies or external partners
• Familiarity with AEO and GEO concepts
• Experience with tools like SEMrush, Google Analytics, and Search Console
• Strong leadership and communication skills

Preferred Qualifications: 

• Strong communication and interpersonal skills.
• Experience in DTC or insurance
• Knowledge of structured data/schema
• Experience managing agencies
• Adaptability to evolving AI/search technologies

Interview Technology Notice:
Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use.

Text Messaging Notice:
If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.”

#LI-Remote

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance

• Basic Life Insurance at no cost to the employee

• Company paid short-term and long-term disability

• 12 weeks of 100% paid Parental Leave

• Health Savings Account (HSA)

• Flexible Spending Accounts (FSA)

• Retirement savings plan

• Personal Paid Time Off

• Paid holidays and company-wide Wellness Day off

• Paid time off to volunteer at nonprofit organizations

• Pet friendly office environment

• Commuter Benefits

• Group Pet Insurance

• On the job training and skills development

• Employee Assistance Program (EAP)

Interview Technology Notice:

Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process.

By continuing with the interview, you consent to this use.

Text Messaging Notice:

If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply.

You may opt out of text communications at any time by replying “STOP.”