Website & UX Strategist, GBM

Global Business Solutions-Global Business Marketing-Global Integrated Marketing Communications-Campaigns & Digital Channels

Responsibilities UX Strategy & Website Experience

• Develop and execute website UX strategies that support customer needs and business objectives.
• Lead the strategy, optimization, and evolution of key website experiences, customer journeys, and feature enhancements.
• Partner with Product, Marketing, Design, and Engineering teams to define experience goals, requirements, success metrics, and implementation priorities.
• Translate customer insights and business objectives into scalable web solutions while balancing user experience, technical feasibility, and business impact.

Website Strategy & Information Architecture

• Define and optimize website information architecture, navigation systems, and content discovery experiences.
• Design website experiences that effectively serve diverse audiences, including SMB advertisers, enterprise advertisers, media agencies, creative agencies, and existing customers.
• Ensure customers can easily discover relevant solutions, educational resources, product information, and support content.
• Partner with Content Strategy and Marketing teams to evolve the website as a central destination for customer education and product discovery.

Customer Experience & User Research

• Advocate for customer needs by leveraging user research, behavioral insights, analytics, and feedback.
• Develop audience segmentation frameworks, personas, and customer journey maps to inform website strategy and prioritization.
• Identify customer pain points and opportunities to improve discoverability, usability, engagement, adoption, and conversion.
• Translate research findings into actionable recommendations that improve both customer and business outcomes.

Content Strategy & Experience Design

• Partner with Content Strategists, Designers, and Marketers to create intuitive, engaging, and conversion-focused web experiences.
• Define user flows, wireframes, prototypes, and experience requirements that support customer goals and business objectives.
• Collaborate with UX/UI designers to develop scalable, user-centered design solutions and interaction patterns.
• Ensure experiences are accessible, globally relevant, and aligned with brand, UX, and web standards.

Performance Optimization & Measurement

• Define success metrics and measurement frameworks that connect website performance to customer and business outcomes.
• Monitor and analyze engagement, content consumption, conversion, product adoption, and revenue-related performance metrics.
• Identify optimization opportunities through analytics, experimentation, usability testing, and customer insights.
• Partner with Analytics and Marketing teams to inform roadmap priorities and continuous improvement efforts.

Web Governance & Cross-Functional Leadership

• Collaborate across Product, Marketing, Design, Content, Engineering, and regional teams to drive alignment and successful execution.
• Ensure website experiences meet accessibility, localization, brand, UX, and technical quality standards.
• Conduct visual and functional QA and proactively identify risks, blockers, and opportunities throughout the development lifecycle.
• Support website initiatives related to product launches, campaigns, events, and other strategic business priorities.

Minimum Qualifications

• 5+ years of experience in website strategy, UX strategy, digital product ownership, information architecture, or related fields.
• Strong understanding of UX principles, customer journeys, content strategy, and conversion-focused web experiences.
• Experience managing complex website ecosystems and driving the strategy, optimization, and evolution of customer-facing digital experiences.
• Demonstrated ability to balance customer needs, business objectives, and technical constraints when developing website strategies and experience recommendations.
• Strong understanding of information architecture, website architecture, CMS platforms, SEO fundamentals, accessibility standards, localization best practices, and conversion optimization.
• Experience using Figma and other UX design tools to create wireframes, user flows, prototypes, and experience concepts.

Preferred Qualifications

• Ability to translate customer needs and business objectives into actionable requirements and collaborate effectively with developers, designers, and cross-functional stakeholders.
• Experience leveraging user research, analytics, experimentation, and customer insights to inform website strategy and prioritization.
• Experience developing audience segmentation frameworks, personas, customer journeys, and content discovery strategies.
• Familiarity with Contentful or other enterprise CMS platforms is a plus.