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Brand Activation and Engagement Marketing Manager, Sports and Entertainment, Platform and Devices Marketing
Posted 2 weeks ago
Job Description
- Drive end-to-end strategy for major brand partnerships, including the National Women's Soccer League (NWSL) and premier cultural entities.
- Execute 360-degree GTM plans for cultural moments and product launches, integrating paid media, social, Customer Relationship Management (CRM), Public Relations (PR), and retail to drive multi-channel business.
- Design immersive experiential activations and brand moments that align with core partnership priorities.
- Serve as the central point of contact for cultural marketing, aligning cross-functional teams (Product, Sales, Legal, PR) and managing agency partners from creative ideation to post-campaign analysis.