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Measurement Implementation Expert, gTech Ads (French/English)
Posted Yesterday
Job Description
- Develop a deep understanding of client needs based on their MOs/CBOs and measurement objectives, provide optimal measurement strategy, and define right KPIs based on their eligibility criteria.
- Design and execute measurement studies (conversion lift studies, MMM calibrations, etc.) for clients and optimize for success ensuring there is a StatSig read on uplift.
- Model results and triage to ROI analysis on the broader media plans. Analyze attribute lift, across channels to inform the right channel strategy.
- Partner with Account Executives (AE) and Media Effectiveness rPL (rPSA) to interpret measurement results for the client and identify opportunities to increase product adoption for key solutions and grow investment.