Segment Marketing Manager

Position Overview: This role is responsible for executing the go-to-market strategy for the Pre-Hospital segment and adjacent markets, including Law Enforcement and Occupational Health, with a strong emphasis on delivering an exceptional customer experience. The position leads segment-specific planning, messaging, and integrated marketing campaigns that drive demand, support revenue growth, and strengthen market presence. By developing strategies and content aligned to the segment’s unique pain points, priorities, and buying behaviors, this role ensures consistent, impactful engagement across all GTM activities. The role also champions continuous learning and digital marketing excellence to stay ahead of industry trends, while regularly reporting on performance, insights, and results to inform strategic decisions and support the Senior Manager, Pre-Hospital Segment Marketing. Responsibilities: Segment Strategy Planning Execute annual/quarterly marketing plans for the assigned segment Build a deep understanding of the segment’s trends, challenges, and opportunities Build and maintain a databank of market insights, trends, and key segment metrics Identify funding opportunities, policy changes, and emerging needs in healthcare vertical and adjacent segments, such as: Law Enforcement OC Health Provide actionable insights to inform marketing plans and product development Align marketing plans with sales priorities and revenue targets Messaging Positioning Develop and refine segment-specific messaging and value propositions Develop segment-specific value propositions and messaging Create customer personas and map buyer journeys within the segment Collaborate with product marketing to adapt offerings to segment needs Campaign Program Leadership Lead integrated segment-specific campaigns across digital, events, field, and content channels Ensure marketing programs resonate with the segment and drive demand Partner with Sales to support regional/industry-specific activities Sales Partner Alignment Provide sales with segment-specific playbooks, pitch decks, and collateral Develop enablement materials that address segment challenges and solutions Collaborate with partner marketing for co-marketing into the segment Market Insights Thought Leadership Track competitors and industry developments within the segment Produce insights to influence product roadmaps and GTM strategies Build credibility through thought leadership programs (content, webinars, events) Represent the segment in cross-functional meetings and strategy sessions Performance Optimization Define KPIs (pipeline contribution, segment revenue growth, campaign ROI) Monitor campaign performance and adjust based on results Report segment-specific marketing impact to leadership