Vice President of Sales & Marketing (4453)
Job Description
Vice President of Sales & Marketing (Full-Time | Exempt)
Who Are We?
At Larksfield Place, we take pride in being a premier senior living community—not just in the services we provide, but in the culture we’ve built. Our team members are part of something bigger: a movement to Elevate Every Day for our residents, their families, and each other.
As a locally managed, not-for-profit Continuing Care Retirement Community (CCRC) in Wichita, we offer a full continuum of care including Independent Living, Assisted Living, and Health Care services. We are committed to delivering exceptional experiences while maintaining a national reputation for excellence.
What We Offer
- Executive-level compensation, commensurate with experience
- Comprehensive benefits package including medical, dental, and vision
- Paid time off and holiday pay
- Tuition reimbursement up to $2,500 annually
- 401(k) with employer match
- Opportunity to lead growth strategy across a full CCRC continuum
- Direct partnership with executive leadership and organizational decision-making
Who Are You?
- You are a strategic sales leader with a proven ability to drive occupancy and revenue growth
- You understand the complexity of the CCRC model and can clearly articulate its value to diverse audiences
- You bring a strong balance of data-driven strategy and relationship-based selling
- You lead high-performing teams, set clear expectations, and hold accountability at all levels
- You are comfortable operating at both the executive strategy level and in direct sales engagement
- You build trust quickly with prospects, families, and referral sources
- You thrive in environments where performance, outcomes, and growth are the priority
A Day in the Life
As Vice President of Sales & Marketing, you are responsible for the strategy, execution, and performance of all occupancy and revenue growth initiatives across Larksfield Place.
- Lead and drive occupancy growth in Independent Living while supporting census development in Assisted Living and the Health Care Center
- Develop and execute integrated sales and marketing strategies that position the full CCRC continuum as a market differentiator
- Oversee and mentor the Sales & Marketing team, ensuring high performance, accountability, and exceptional customer experience
- Personally engage in high-level sales activity, including tours, relationship development, and closing opportunities
- Manage and optimize the sales pipeline through CRM systems, ensuring accurate reporting, follow-up, and conversion tracking
- Design and implement data-driven marketing initiatives including digital campaigns, events, and targeted outreach strategies
- Build and maintain relationships with referral sources, including healthcare providers and community partners
- Lead segmentation strategies for IL, AL, and HCC to align messaging and approach with each audience
- Collaborate with operations and clinical leadership to ensure seamless transitions across the continuum of care
- Oversee marketing events, brand positioning, and promotional efforts to drive qualified leads
- Serve as a key ambassador of Larksfield Place, effectively communicating the lifestyle, financial, and care advantages of the community
- Support strategic growth initiatives, including new services, partnerships, and expansion opportunities
This role requires a leader who can translate strategy into execution while maintaining a strong presence in sales performance and team leadership.
Minimum Qualifications
- Bachelor’s degree preferred; relevant experience will be considered
- Minimum of five (5) years of sales or marketing experience within senior living, retirement communities, or long-term care
- At least three (3) years of leadership experience in a Sales Director or senior marketing role
- Proven track record of achieving occupancy goals and driving measurable growth
- Strong understanding of CRM systems, pipeline management, and data-driven decision making
- Excellent communication, presentation, and negotiation skills
- Ability to manage multiple priorities in a fast-paced, performance-driven environment
- Valid Kansas driver’s license with a clean driving record
At Larksfield Place…
Every role plays a part in delivering premier service and building a strong community. As Vice President of Sales & Marketing, you will lead the strategy and execution behind growth—shaping the future of the organization while ensuring residents experience the highest level of service and engagement.
Apply today and be part of a team where we Elevate Every Day—together.