Function: Marketing

Location: Gurgaon

Reporting To: Senior Manager – Digital Marketing, RTD

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthen core & accelerate our growth business, Build on new opportunities, Drive execution excellence everyday, Create future ready organization, Drive Digital and Innovation and Embed Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is Driving Digital and Innovation.

Where do you come in as?                           

This job is at N-4 level (N corresponds to CEO’s level)

Top dimensions:

Geography: India

Direct reports: NA

Complexity of the role (Optional): Driving Brand Growth through Equity, Consumption, Market Share and Profitability

Will this job require travel (Y/N): Y

Matrix Reports: NA

Type of Role: Individual Contributor

Primary Stakeholders (Optional): XXXX

What are the Key Deliverables in this role?

Financial Outcomes

• Efficient management of vendor relationships to ensure cost-effective execution of content initiatives
• Timely project delivery to optimize resource allocation and avoid budget overruns
• Contributing to increased brand engagement, potentially leading to higher ROI on digital campaigns

Customer Service

• Creation of engaging and relevant content that enhances customer interaction and satisfaction on digital platforms
• Prompt response to social media trends and consumer conversations to build positive brand perception
• Delivery of high-quality research reports and actionable recommendations for stakeholders

Internal Processes

• Development and execution of comprehensive content strategies aligned with brand objectives
• Coordination with internal teams and external vendors for seamless project execution
• Regular monitoring and reporting on content performance, competitor activity, and market trends

Innovation and Learning

• Proactive experimentation with new content types, formats, and platforms to drive engagement
• Staying up to date with latest industry trends, best practices, and competitor activities
• Continuous learning and application of new digital marketing tools and techniques

What are the Critical success factors for the Role?

• Ability to create relevant, engaging, and timely content that resonates with target audiences
• Strong understanding of social media dynamics, trending moments, and digital consumer behavior
• Effective project management skills to handle multiple assignments in a fast-paced environment
• Excellent communication skills for presenting research findings and strategic recommendations to stakeholders
• Proven track record of managing vendor relationships for content production and reporting

What are the Desirable success factors for the Role?

• Experience working within the FMCG domain or similar fast-moving consumer categories
• Demonstrated ability as a “social media geek” who can capitalize on trending moments quickly
• Advanced proficiency in Microsoft PowerPoint for impactful presentations
• Ability to work collaboratively across teams while maintaining creative independence

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team !

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving … Continuously innovating … For Better !

We live & breathe our Tata Code of Conduct

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks, mini meals, herbal supplements and vending business. Few of our key brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann, Tata Soulfull, Organic India and Chings.  In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.

The Company has a consolidated annual turnover of ~Rs. 20,290 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com