Marketing Executive | Retail | Toys R Us

Job Requisition ID: 179045 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

• The Marketing Executive will assist the Marketing Manager in handling various marketing projects, focusing on social media presence and content production for clients. They are responsible for campaign execution, market research, and digital marketing efforts, serving as a key member of the marketing team. Success in this role requires strong time management, creativity, and communication skills, alongside the ability to analyze data and manage timelines effectively.

Campaign Execution

• Implement marketing campaigns across various channels, including store activations, digital, print, social media, and email marketing.
• Manage conversion rates as a key performance indicator.

Market Research

• Conduct market research to gather intelligence about target audiences, market trends, and competitor activities.
• Stay informed about industry trends and emerging marketing technologies to keep campaigns fresh and relevant.

Data Analysis

• Analyze data and key performance indicators (KPIs) to evaluate the success of marketing campaigns.
• Provide insights for optimization based on data analysis.

Support for Marketing Strategies

• Work closely with the Marketing Manager to implement marketing strategies.
• Contribute ideas and execute tactics to achieve marketing goals.

Digital Marketing

• Manage and optimize digital marketing channels, including Facebook, Instagram, YouTube, TikTok, and LinkedIn.
• Create and curate high-quality, engaging content for social media platforms, including text, images, videos, and multimedia content.
• Monitor metrics such as follower growth, engagement rate, reach, and impressions.

Budget Management

• Assist in managing marketing budgets, tracking expenditures, and ensuring campaigns stay within budgetary constraints.
• Utilize marketing budget efficiently.

• Strong project management skills.
• Excellent communication and content creation skills.
• Proficiency in digital marketing and social media platforms.
• Ability to analyze market data and optimize campaigns.

• Bachelor’s Degree in Marketing.
• 3-4 years of marketing experience in a fast-paced, deadline-driven environment.
• Ability to manage timeline-driven content projects.
• Excellent written communication skills.

About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.
 
Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…