Growth Marketing Manager

·       Lead and optimize Entyre’s marketing activities and performance to expand market for Adult Foster Care services.

·       Analyze business and marketing data and metrics to identify customer needs, preferences, and market trends in the adult home healthcare sector.

·       Apply data and marketing analyses to optimize Entyre’s marketing strategies, target participants requiring adult care support, and develop improved integrated marketing programs.

·       Develop marketing growth campaigns using multiple online and offline channels, including Digital Advertising Platforms, Direct Mail, Email, print media, television, and public relations events and webinars.

·       Analyze and track performance metrics, ensuring effective budget allocation and maximum return on investment.

·       Apply data analytics and business intelligence tools, including Google Ads Manager, Meta Ads Manager, Hubspot Customer Resource Management (CRM), Microsoft Excel/Google Sheets & Slides for analysis, presentation, and reporting needed to support and expand our advertising and marketing strategies.

·        Develop, test, and implement innovative customer acquisition strategies, including prioritizing rapid iteration and agility in creative experimentation and campaigns management.

·       Collaborate with Entyre’s International Marketing team to tailor strategies for local markets in the U.S. and aligning marketing operations with Entyre’s global business objectives.

·        Establish professional and business relationships with external agencies and media partners to drive our marketing efforts toward measurable success.

·       May direct or supervise junior marketing personnel.