Marketing Coordinator

Job Duties and Responsibilities

General Marketing & Campaign Support 

• Support the execution of aftermarket marketing plans and integrated campaigns across digital, social, email, retail, and traditional channels 
• Assist with the development, coordination, and deployment of marketing content for websites, email communications, social media, print collateral, presentations, and promotional materials 
• Conduct research and basic data analysis to support marketing strategies, campaign effectiveness, competitive analysis, and customer insights 
• Perform administrative and coordination tasks related to marketing projects, timelines, and budgets 
• Contribute to various marketing projects and initiatives as assigned 

Media Mix & Digital Marketing 

• Assist with media mix planning and execution across digital, social, email, retail, and traditional media 
• Support email marketing campaigns, including content coordination, list management, and basic performance tracking 
• Help manage website content updates and coordinate with internal or external resources as needed 
• Collect, track, and report basic marketing performance metrics such as campaign results, website traffic, and email engagement 

Social Media & Community Engagement 

• Support content development for social media platforms (e.g., Facebook, Instagram, YouTube) aligned with brand voice and campaign objectives 
• Monitor social media channels for engagement and assist with responding to comments and messages 
• Upload, optimize, and track the performance of YouTube video content 
• Help ensure brand standards and messaging consistency across social platforms 

Trade Shows & Events 

• Assist with trade show and customer event coordination, including logistics, materials preparation, and promotional support 
• Support post-event follow-up activities and reporting 
• Coordinate with vendors, agencies, designers, and printers related to event and promotional materials 

Branded Merchandise & Fulfillment Operations 

• Assist in managing the company’s branded merchandise storefront, including product updates, promotions, and inventory tracking 
• Collaborate with vendors and suppliers to ensure timely delivery of branded merchandise 
• Monitor inventory levels within the fulfillment warehouse and help maintain accurate records 
• Work closely with warehouse teams to support order fulfillment and address inventory discrepancies 
• Assist in developing processes for effective inventory management and reporting 

Cross-Functional & Vendor Collaboration 

• Collaborate with product management, sales, engineering, and external partners to gather information and ensure accurate, timely marketing deliverables 
• Ensure brand standards are applied consistently across all marketing materials and touchpoints