Paid Social Media Marketing Analyst

Position Summary   We’re seeking an analytical, results-driven, and innovative Paid Social Media Marketing Analyst to support our performance marketing company’s paid social initiatives. If you’re data-driven and have experience running direct-to-consumer acquisition campaigns through Paid Social advertising (Facebook/Meta, Instagram), TRANZACT is the place for you! We invite you to join some of the brightest minds in the industry and take your career to the next level.   The specific responsibilities of the Paid Social Media Marketing Analyst:   Hands-on Campaign Management: Optimize paid social media advertising campaigns focused on customer acquisition and return on investment (ROI) Strategy and Execution: Develop and execute comprehensive paid social marketing strategies aligned with the company’s goals and objectives. Identify new opportunities and innovative tactics to drive customer acquisition and growth Data Analysis, Performance Management and Reporting: Leverage data analysis & insights to optimize paid social media campaigns, track key performance metrics, and report findings to various stakeholders  Cross-Functional Communication and Collaboration: Be the voice and owner of your accounts, collaborating across teams to align paid social efforts with broader marketing objectives  Learn and try something new every day and have fun doing it!     Qualifications Include:   1-3 years of experience in Paid Social Media performance marketing, managing ROI-focused customer acquisition campaigns (Meta/Instagram) Proven track record successfully developing and executing paid social strategies that drive customer acquisition and revenue growth   Strong analytical skills – Hands-on data analysis experience with advanced Excel, Power BI, Tableau, and/or similar platforms. Master’s Degree in Analytics or similar field is not required but is a plus    Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical stakeholders  Paid Search / Google Ads experience is not required but is a plus A passion for paid digital customer acquisition and the ability to thrive in a fast-paced, dynamic environment    You’ll Thrive Here If: • You're a problem-solver who loves making data-driven decisions• You value collaboration, inclusivity, and personal growth• You believe in doing great work and having fun while doing it!   Compensation   The base salary compensation range being offered for this role is based upon experience. This role is also eligible to participate in the annual bonus program.   Company Benefits   TRANZACT provides a competitive benefit package which includes the following (eligibility requirements apply): Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program) Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave) Retirement Benefits: Savings Plan with annual nonelective company contribution.