Responsibilities

Create and implement a B2C digital marketing strategy that aligns with the overall brand building and business goals for GORE-TEX brand in China.
Plan, create, manage, and execute multiple digital marketing projects, including owned and paid social media campaigns.
Oversee the creation of compelling digital content that resonate with target audiences.
Develop and execute SEO and SEM strategies to enhance online visibility and drive traffic.
Lead social media strategy and execution, including community management, influencer partnerships, and engagement tactics.
Utilize analytics tools to monitor, analyze, and report on digital marketing performance. Use data-driven insights to refine strategies and improve results.
Work closely with cross-functional team to ensure cohesive messaging and promotion across all channels.
Develop and manage the digital marketing budget, ensuring efficient allocation of resources to maximize impact.

Digital Marketing Associate