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Demand Generation Lead, Google Cloud Marketing (Fixed-Term Contract) (English, German)
Posted 2 weeks ago
No longer available
Job Description
- Leverage AI and automation tools to scale personalization, improve lead scoring, and enhance the performance of Marketing Qualified Leads (MQLs) across programs.
- Drive the operational rhythm with Business Development Representatives/Sales to optimize lead handoff, feedback loops, and overall funnel health.
- Manage and optimize existing marketing channels while proactively identifying new growth levers together with the DACH Marketing Practice Area Leads.
- Orchestrate integrated campaigns across paid media, web, and content to drive a cohesive, "always-on" demand engine.
- Use data-driven insights to propose and execute experiments that improve Return on Investment (ROI) and identify untapped market opportunities.