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Job Description
- Lead product managers and other cross-functional team members to develop product positioning, feature development, go-to-market strategy, sell-in content, and sustaining marketing strategies.
- Develop, manage, and own relationships with a cross-functional team, including marketers on the channel marketing teams, creative teams, PR, sales, customer support and more to ensure a comprehensive approach to the product narrative.
- Advocate for the user across cross-functional teams, ensuring all marketing strategies and tactics align with overarching product positioning, consumer need, and messaging strategy.
- Serve as the product expert both internally and externally to ensure the product is accurately represented across all marketing and sales related assets including a well rounded understanding of the competition and market.
- Gather actionable customer insights, working with the Insights team, from surveys, interviews, and usability testing to inform product and marketing strategies.