Marketing Specialist, Office Real Estate

Based in Montreal and reporting to the Marketing and Communications Project Manager, the Real Estate Marketing Specialist will play a key role in promoting and enhancing the value of Groupe MACH’s office real estate portfolio. Responsibilities will include, but are not limited to: Building Signage, Wayfinding and Property Branding Plan, coordinate, and oversee signage and display projects across the office portfolio (exterior signage, directories, wayfinding systems, parking signage, vacant space signage, window displays, etc.); Collaborate with property managers, suppliers, and municipalities to ensure project compliance and successful implementation; Ensure brand standards and quality requirements are maintained across the entire portfolio. Real Estate Marketing and Leasing Support Participate in the development and execution of marketing plans for office properties and available leasing opportunities; Coordinate the production of marketing materials, brochures, presentations, sales tools, and digital campaigns; Maintain and update websites and digital platforms; Support lead generation initiatives and monitor key performance indicators (KPIs). Project Coordination Manage multiple marketing projects simultaneously in a fast-paced environment; Ensure projects are delivered on budget, on schedule, and in line with established objectives; Coordinate external vendors and internal stakeholders; Create basic visual materials and presentations using tools such as Canva, Adobe Creative Suite, or equivalent software. Tenant Experience and Relationship Marketing Develop and coordinate initiatives aimed at enhancing the tenant experience and strengthening the image of our properties; Organize and promote tenant events, seasonal activations, loyalty programs, and engagement initiatives in collaboration with the Events Coordinator; Coordinate tenant communications, including newsletters, informational campaigns, and promotional materials; Work closely with property management teams to identify opportunities to improve the customer experience. Qualifications Bachelor’s degree in Marketing, Communications, or a related field; Minimum of five (5) years of experience in a similar role; Proven experience in commercial real estate, specifically within the office building sector; Experience managing signage, wayfinding, and customer experience-related property enhancement projects; Strong understanding of property management operations and leasing-related challenges; Excellent aesthetic sense and strong attention to detail; Proficiency in Canva and the Microsoft Office Suite; Knowledge of Adobe Creative Suite (a significant asset); Strong visual design sensibility and attention to branding and presentation quality; Familiarity with artificial intelligence tools used in marketing (such as ChatGPT, Copilot, Gemini, Midjourney, or similar) to enhance productivity, content creation, research, and project management; Excellent command of both French and English, spoken and written.