Creator Growth Manager (Gaming) - TikTok LIVE

About the team TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.

TikTok LIVE is looking for a Gaming Creator Growth Manager who lives at the intersection of high-touch talent management and strategic product operations.

In this role, you will act as a bridge for innovation: working hand-in-hand with creators to prototype new behaviors, format, and feature adoption, then building the operational blueprints to scale those successes across the entire gaming segment. You’ll report to the Creator Growth Team Lead, focusing on initiatives that drive measurable impact.

Responsibilities: Strategic Creator Growth

• Manage and grow a portfolio of gaming creators, including high-touch support, growth planning, and LIVE-specific optimization
• Cohort Identification: Analyze creator performance data to identify the ideal candidates for early-access feature pilots, ensuring a match between the product's goal and the creator's audience archetype.
• Partner with our highest-impact gaming creators and publishers to integrate TikTok LIVE products into their core content strategy, and help translate content into successful LIVE formats
• Build authentic rapport with creators to become a trusted advisor, ensuring you have the social capital to drive high-stakes shifts in content and platform behavior
• Navigate escalations, account health, showcase opportunities with top gaming creators. Identify technical friction points or opportunities for top creators. You will translate their needs into actionable product requests to improve the ecosystem for everyone.

Scaling Growth Programs

• Take the blueprints from successful 1-on-1 creator collaborations and develop frameworks to scale those results across larger cohorts
• Lead Growth Sprints designed to drive specific outcomes like increased streaming frequency, creator audience growth, community milestones, or feature mastery
• Ensure that as programs scale, the quality of support and the level of creator trust remain high

Impact & Insights

• Define what success looks like for creator initiatives, tracking both quantitative performance metrics and the qualitative creator sentiment and
• Translate creator feedback into actionable insights for internal teams, ensuring the platform evolves in a direction that serves the gaming community

Minimum Qualifications:

• Experience in creator management, esports operations, influencer marketing, or publisher partnerships.
• Proven track record managing top creators or talent with high visibility and complex needs
• Experience building structured programs that move beyond one-off fixes into repeatable growth engines
• Strong understanding of gaming culture, game economies, and seasonal content cycles
• Demonstrated ability to execute fast-moving programs with measurable outcomes. Strong analytical skills; ability to synthesize dashboards and creator metrics
• Highly cross-functional, effective communicator, strong project ownership
• Familiarity with LIVE ecosystems, monetization loops, or streaming platforms

Preferred Qualifications:

• Track record of collaborating with Product or Engineering teams to launch new features, run pilot programs, or lead Alpha/Beta testing with high-visibility partners.