Senior Manager, Global Consumer Insights - Jim Beam

What makes this a great opportunity?

The Global Senior Consumer Insights Mgr. will be responsible for supporting the Jim Beam brand globally. The incumbent will be responsible for identifying, developing, and integrating consumer insights throughout the Jim Beam Global Brand House to drive to marketplace success and identify opportunities for growth.

This strategic role will collaborate with the Jim Beam Global Brand House team to drive consumer-centric decision making and help to formulate end to end brand strategy: to support communication strategy, consumer targeting, innovation pipeline development, product and packaging, and brand investment decisions. While having point accountability for custom market research, the incumbent must also draw from a variety of information sources and internal resources to develop insights that provide a competitive advantage for Suntory Global Spirits. This role collaborates closely with the regional Insights partners in priority global markets for the Jim Beam brand. 

This is a great opportunity because...

This individual has the opportunity to be a key part of driving and shaping our business in a highly competitive and dynamic category, on an incredible brand. This individual will build a strong network across the organization, from insights to marketing to innovation, and work closely together with cross-functional counterparts globally. The role provides the opportunity to make a big impact within a short period of time.

Role Responsibilities

• Proven track record of leveraging consumer insights to drive business results
• High degree of intellectual curiosity- an insatiable desire to get beyond surface level learning and uncover true insights that can unlock growth
• Able to quickly synthesize data, identify trends, and draw conclusions from disparate data sources to develop and communicate actionable and strategic insights.
• Able to make even the most complex data or research initiatives feel simple, relevant, and actionable. Able to navigate ambiguity.
• Passionate brand builder, driven to unlock opportunity to build long term brand equity
• Independent self-starter with a high level of accountability and ability to identify, create, and lead projects
• Multi-tasking is second nature. Able to manage a fast-paced environment, manage multiple projects simultaneously and complete projects in a timely manner.
• Highly collaborative; Works effectively with a cross functional team, agency and suppliers
• Excellent written and verbal communication skills – experienced and comfortable communicating with executive-level management
• Knows how to influence and create impact among cross-functional team members and high levels of the organization, even with limited authority
• Experience leading qualitative and quantitative custom research projects throughout all stages including design, execution, analysis and recommendation
• Experience with range of research methodologies; Innovation concept testing, advertising, vis-id/packaging, positioning, consumer segmentation/demand spaces etc. 
• Innovative problem solver- exhibits curiosity for new approaches and ways to tackle business challenges
• Resourceful and fiscally-minded to leverage previous custom research and other internal resources to inform POV on brand strategy and guide business decisions
• Experience with syndicated sources (e.g. Nielsen, IRI, Panel data, MRI etc.)
• Strong analytical skills and demonstrated ability to draw conclusions and extract meaningful insights from data

Qualifications

• Relevant Bachelor’s degree required – Master’s degree a plus
• Minimum 8+ years working as an Insights professional with experience preferably in client side, some experience in a Comms/Creative Agency or a consumer research consultancy a plus
• Solid understanding of qualitative and quantitative research methodologies and suppliers with a broad range of research techniques.
• Extensive experience leading custom research across a variety of methodologies and business applications

Salary Range: $140,000-$155,000, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset. The range will vary if outside of the NY Location.