Club Suntory, Event Manager

Role Responsibilities

Project Management:

• Project manage multiple projects at different life stages towards exceptional activation and execution.
• Project lead specific events and educational programs from initial concept, planning, successful execution and within allocated time and budget.
• Development of project briefs and works with stakeholders and external agencies to produce required event materials, resource and organize logistics.
• Project lead for the end-to-end management of Suntory Cup Bartending Competition

Public Relations: (PR)

• Oversee relationships with trade publications and sponsorship partners, ensuring alignment with Club Suntory's strategic objectives and maximizing visibility across both print and digital platforms.
• Stay informed about all relevant trade publication and sponsorship opportunities, including their timelines, to effectively plan and execute promotional strategies.
• Liaise with PR teams to identify and evaluate the best opportunities for Club Suntory, ensuring optimal reach and budget efficiency for promotional initiatives.
• Write and prepare content for PR releases, coordinating with the Head of Advocacy for review and approval to ensure alignment with brand messaging and objectives.

Budget Management

• Lead team budget management via the BI Budget Tracking Tools – includes monthly budget updates, GL management, Purchase Orders, Purchase Releases, Accruals, as well as invoicing/facilitating vendor payment. Ensure learnings gathered from time in trade and field sales team inputs, events and ROI that inform future activations to improve efficiency.

Advocacy

• Collaborating with the wider advocacy team to embed Club Suntory team on local trade advocacy strategy and event ideation.
• Event co-ordination – Lead team on event execution and Support National Ambassadors with Nationally lead programming.
• Creation of Pre and Post-event communication driving awareness and attendance, ensuring the delivery of every event to the highest standards.
• Measuring and reporting on the effectiveness of all activations and brand engagement via attendance and measurables.
• Act as the conduit between Global brand house, local and global advocacy team for bartender education materials, merchandise materials, and serving as the local expert.

Creativity & Flair

• Drive concept creation and ideation of events / activations utilizing knowledge of Suntory Oceania portfolio, it’s consumers and the industry.
• Active participant in development of marketing activities, digital and activation strategies
• Assistance with communications and content planning for strategy, to support campaigns within local market activity

Insights into Action

• This is a truly Gemba focused role, therefore time in trade to understand the needs and venues and people is a requirement.
• Providing trade insights to the SGS cross functional team, that you then use to develop new programs and strategy.
• Understanding of local and global trade advocacy programs and the competitor landscape

Stakeholder Relationships & Engagement

• Drive Internal engagement and companywide awareness of Club Suntory. Excite and engage internal teams on Brand advocacy and Club Suntory and Suntory Cup strategies.
• Ensure the Exchange team are aware of the Blend activities and their role to bring to life
• Delivery of monthly reporting on market activity as well as digital marketing strategies and campaign results.
• Develop & nurture effective relationships, collaborating with sales teams, ensuring marketing activation process is on time and relevant inputs are received
• Build collaborative relationships across SGS On Premise, Brand & Category