Strategic Account Management – Ability to build and execute medium- and long-term growth plans with key accounts, balancing revenue, profitability, and brand positioning.
Commercial & Financial Acumen – Strong understanding of P&L drivers, trade investment, pricing architecture, margin management, and ROI analysis.
Category & Portfolio Management – Ability to analyze assortment performance, identify gaps vs competitors, and optimize portfolio by size, SKU and price laddering.
Data-Driven Decision Making – Advanced use of sell-in / sell-out data, forecasting, pricing benchmarking, and performance analytics to trigger actions.
Negotiation & Influence – Ability to lead structured negotiations with distributors and key accounts, protecting profitability and long-term positioning.
Stakeholder Management – Ability to influence cross-functional teams and align internal resources to support commercial objectives.
Execution Discipline – Strong follow-up, ownership and ability to translate strategy into measurable execution in the field.
Change Leadership – Ability to drive new standards, processes and ways of working within distributor networks.
Resilience & Emotional Maturity – High tolerance for pressure, rejection and complex commercial environments while maintaining professionalism.
Communication & Executive Presence – Ability to present to senior distributor management and internal leadership with clarity and confidence.