Digital Commerce Manager

Key Responsibilities

Digital Shelf & Online Execution

• Deliver best-in-class digital shelf execution across retailer platforms (Grocery e-commerce, pureplay, quick-commerce, & other key partners)
• Fully maximising Vinarchy’s presence in the e-commerce space, specifically with platforms such as Tesco.com, Asda.com, Amazon, Ocado etc..
• Optimise product content, imagery, SEO and enhanced content to improve discoverability and conversion to purchase.
• Ensure brand consistency and content compliance across retailer environments .
• Maintain strong visibility of NPD, promotions and priority SKUs online.

 

 E-commerce Media & Performance Management

• Lead planning and optimisation of e-commerce media investment across key customers
• Line manage and develop the Retail Media Executive to deliver campaigns effectively
• Monitor performance metrics including ROAS, CPC, conversion and share of search
• Ensure e-commerce media is fully integrated with customer activation plans and promotional cycles

Customer Activation & Growth Plans

• Partner with Customer Marketing & Sales teams to embed digital commerce into joint business plans
• Identify opportunities to improve online category presence & discoverability, cross-sell opportunities and promotional visibility
• Support retailer-specific activations, bundles and digital exclusives
• Deliver the thought leadership & identify new opportunities for growth in this channel in the medium to longer term.

 

Shopper Journey & Conversion Optimisation

• Work with Brand & Content teams to deliver conversion-led digital content
• Ensure product pages reflect shopper decision triggers and category navigation behaviour
• Improve ratings & reviews performance and shopper trust signals

Performance Tracking & Insight

• Track key KPIs including conversion, search visibility (top 3, 1st page), availability visibility, media efficiency and content compliance
• Generate insights to improve performance and inform future customer and brand planning
• Monitor competitor activity and evolving e-commerce best practice & provide clear recommendations to the business on course of action & opportunities.

Operational Delivery

• Manage digital tools and retailer platforms
• Maintain activation calendars for promotions and launches
• Ensure timely and accurate execution of online campaign

 

Key Success Measures

• Growth in online sales & customer digital share
• Conversion rate & search visibility improvements
• Retail media ROI & performance delivery
• Digital shelf compliance & execution standards
• Successful delivery of customer activation plans
• Improved ratings, reviews & availability visibility