Brand Manager Creative Strategy & Content

Define creative strategy and content pillars for assigned brands, translating portfolio positioning and guidelines into clear briefs, annual content roadmaps and KPIs

Partner with Brand teams to align creative platforms with 1–3 year brand strategies and annual brand plans

• Lead end‑to‑end development of campaign and BAU assets across film, static, digital, social, trade and POS, safeguarding brand standards
• Create platform‑native content for organic social channels using tools such as CapCut, Canva and Adobe Creative Suite, delivering timely and culturally relevant content
• Own day‑to‑day management of organic social channels, including publishing, moderation and community engagement, and optimise performance using insights
• Translate brand strategy into integrated, omnichannel creative across paid, owned, earned and retail environments, supporting innovation and renovation launches
• Run disciplined project and traffic management, coordinating timelines, suppliers, budgets and workflows to deliver on time and on budget
• Ensure compliance with alcohol marketing codes, IP usage, privacy and data requirements, maintaining robust approvals and documentation