Business Director, Orthodontics

Job Description:

1. Business Strategy & Growth

• Own China Orthodontics business strategy and P&L delivery, aligning with global priorities and driving revenue, profitability, and market share growth
• Lead integrated commercial strategy (Sales, Marketing, Channel) to expand footprint across public hospitals and private clinics
• Navigate policy and market dynamics, including VBP, while continuously refining business models, portfolio strategy, and innovation (e.g., digital dentistry)
• Identify growth levers including portfolio innovation, segment expansion, and strategic partnerships

2. Commercial Leadership

• Drive sales force effectiveness and optimize channel mix to enhance coverage, productivity, and execution efficiency
• Optimize channel strategies to effectively cover both public hospitals and private dental clinics, enhancing customer reach and service quality
• Develop differentiated value propositions across premium and mid-tier segments
• Continuously assess market dynamics and competitive landscape to refine business models and optimize product portfolios.

3. Clinical & Customer Excellence

• Build strong relationships with orthodontists, KOLs, and academic institutions to strengthen brand leadership
• Lead clinical education strategy to drive adoption of Ormco solutions
• Deepen customer insights to shape product positioning, solutions design, and training programs

4. Operational & Commercial Excellence

• Ensure disciplined execution of business plans and operational processes across the OpCo
• Implement performance management systems and KPIs to track business outcomes
• Drive pricing, margin optimization, and portfolio management initiatives

5. Cross-functional Collaboration

• Partner closely with regional/global teams including Regulatory
• , Supply Chain, Finance, HR, and Legal to ensure compliant and efficient operations

6. Leadership & Organizational Development

• Build and lead teams including Sales, Marketing, Channel, and Commercial Operations to ensure seamless execution and collaboration
• Develop talent pipeline, succession plans, and leadership capabilities
• Foster a culture of performance, innovation, customer centricity, and collaboration
• Develop and inspire a high-performing organization, fostering a culture of accountability, agility, and excellence.

Job Requirements:

Functional and Technical Competencies:

• Strong strategic thinking with orthodontics market insight
• Executive-level influencing and negotiation skills
• Commercial excellence and growth mindset
• Leadership capability in building high-performing teams
• High adaptability in a fast-changing healthcare environment
• Networking at senior level both locally and globally

Education and Experience:

• Bachelor’s degree required; MBA or medical/dental-related degree preferred
• 10–15+ years of experience in commercial leadership or business management
• Strong experience in medical devices, dental, or orthodontics segment preferred
• Proven track record managing P&L in China or Greater China
• Deep understanding of orthodontic ecosystem, including KOL engagement and clinical workflow
• Experience navigating healthcare policies including VBP or pricing pressure environments

Preferred Track Record:

• Led orthodontics or dental business with strong growth trajectory
• Successfully expanded aligner or digital dentistry business models
• Built strong KOL networks and clinical education platforms
• Experience in channel transformation or commercial model shift
• Delivered measurable improvement in sales productivity and profitability

Operating Company:

Ormco

Ormco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries. We build trusted relationships. Each one is rooted in respect and understanding. We take that approach when we help orthodontists achieve their clinical and practice management objectives. We take the same approach when we help our team bring their personal best to work each day, ready to make a difference and reach their full potential.

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