Job Description	Lead the strategic design and execution of enterprise-wide Sales & Distribution performance management frameworks aligned with organizational growth objectives. Drive KPI governance across sales, distribution, and channel operations through advanced productivity benchmarking, performance analytics, and actionable business insights. Spearhead the development of AI/ML-driven analytics models to forecast sales trends, identify growth opportunities, detect operational anomalies, and support data-driven decision making. Establish real-time management dashboards and automated reporting ecosystems to enhance visibility, accelerate decision-making, and improve operational efficiency. Lead sales and distribution governance initiatives by implementing standardized processes, compliance frameworks, audit mechanisms, and risk control measures across the channel network. Drive strategic financial planning, budgeting, and ROI optimization for sales and distribution investments, incentives, and trade spend to ensure sustainable business performance. Partner with cross-functional leadership teams to transform complex business data into strategic recommendations that improve revenue growth, operational excellence, and customer reach. Build and lead a high-performing analytics and governance team by fostering capability development, continuous learning, accountability, and a data-driven performance culture.
Academic Qualification	Graduation from any reputed university. MBA preferred.
Job Experience Required	10+ years of experience
Required Capabilities	Strong understanding of telecom business; understanding of subscriber, usage, sales with ability to leverage analytics and AI Deep knowledge of channel structures (distribution houses, retail, field force), trade incentives, territory productivity, and compliance mechanisms Expertise in KPI design, target setting, performance benchmarking, and linking performance outcomes to reward and improvement interventions Solid grasp of revenue drivers, trade expenditure, ROI tracking, and budget governance within sales and distribution operations Knowledge of governance frameworks and process discipline to ensure transparency, risk mitigation, and operational integrity across the ecosystem Experience in working with different analytical and AI applications.

Banglalink Digital Communications is one of Bangladesh’s leading telecom and digital service providers, committed to transforming the way people connect, communicate, and innovate. As a subsidiary of VEON, Banglalink combines global expertise with a deep understanding of local needs to deliver cutting-edge services to millions of customers across the country.

Our Employer Value Proposition (EVP) is ‘Lead the Future’, and this is reflected in all levels of our organization. Our workplace is designed to inspire and empower individuals, creating an environment where ideas thrive, contributions are valued, and innovation flourishes. We encourage every team member to take initiative, explore new possibilities, and grow both personally and professionally in a fast-evolving digital landscape.

At Banglalink, we are committed to foster a supportive and inclusive culture that celebrates diversity and encourages collaboration. We actively create opportunities for all individuals to succeed, while our learning initiatives and digital upskilling programs, ensure our people are equipped to excel in their careers and shape the future.

Banglalink is a place where innovation, agility, and understanding come together to create meaningful impact. Join us and be part of a team that’s reshape the future of connectivity and digital transformation.

Head of Sales Performance Management

Job Description

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