Collaborate with data science to analyze user behavior (installs, churn, feature adoption) and map the user journey, identify conversion bottlenecks to optimize the funnel and engagement.
Evaluate acquisition, onboarding, and re-engagement campaigns by measuring key metrics like CAC, LTV, and ROI to provide data-driven recommendations for channel optimization and testing.
Build and maintain automated dashboards in Tableau or Power BI to track app adoption KPIs, provide actionable insights to Product, Marketing, and Leadership stakeholders.
Define user segments based on demographics and behavior to inform personalized marketing strategies and prioritize product development for maximum returns.
Synthesize complex datasets into compelling narratives and visual presentations, translate technical findings into clear, strategic recommendations for non-technical audiences.

Marketing Analyst, Gemini Marketing

Job Description