Product Manager (prosthetics)

Duties & Responsibilities

Core Responsibilities

• Lead and execute the comprehensive marketing strategies for a product portfolio, encompassing positioning, messaging, and tailored product plans that drive sales and maximize impact throughout the entire product lifecycle.
• Develop go-to-market strategies and drive end-to-end product launch initiatives within the organization, while supporting global launch preparation and coordination as required to ensure successful market introduction.
• Define product positioning and messaging by crafting a compelling value proposition that differentiates the product in a competitive market. 
• Track portfolio sales performance and implement data-driven optimization strategies across key sales channels to drive greater portfolio utilization and increase share of wallet.
• Identify growth opportunities by analyzing market and competitive trends and recommending strategic initiatives to capitalize on them. 
• In partnership with a finance business partner, oversee all aspects of pricing, promotional planning, and sales forecasting for the portfolio.
• In partnership with a marketing communications program manager, execute marketing activities, including content creation, newsletter features, communications, and promotional materials, to support both sales initiatives and brand awareness.
• Serve as the subject-matter expert on the user and buyer journey for the portfolio, identifying critical decision points and opportunities where marketing can strategically influence outcomes.
• Conduct market research and competitive analyses to identify opportunities and guide product decisions. Monitor market trends and manage market share estimates keeping regional leadership and global stakeholders informed of developments that may impact portfolio performance.
• Proactively communicates annual sales targets and real-time performance updates to inventory managers to ensure optimal stock levels and on-shelf product availability. Collaborates with cross-functional teams to anticipate demand, address potential shortages, and maintain seamless product distribution.
• Maintain a comprehensive understanding of the portfolio’s reimbursement landscape and lead internal initiatives to address any changes that may impact product performance.
• Provide strategic guidance and support to Sales, Sales Operations, Professional Clinical Services, and Customer Service teams in the implementation of marketing initiatives and sales enablement activities.
• Collaborate closely with global product management, go-to-market, customer experience, and R&D teams to review product performance and market feedback, providing input on future design requirements as needed. 

Why This Role Matters

This is a highly visible role with the opportunity to influence portfolio strategy, shape market perception, and directly impact patient outcomes for one of Ottobock’s blockbuster product lines. You’ll work at the intersection of the product management, marketing communications, sales, and clinical teams, turning innovation into real-world impact.